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Netflix ended 2024 on a strong note, posting a 16% year-on-year revenue growth. Dataxis estimates that yearly advertising revenues reached $1.3 billion worldwide. Netflix reported that the ad-supported tier represented 55% of new sign-ups in all available markets. Introduced in late 2022, Netflix's cheaper, ad-based plan now counts 70 million... Read more
Brazil leads the Ad-Tier market in Latam. In 2024, the volume of accounts tripled and totaled 17.2 million, 30% of the total. Netflix introduced the advertising option at the end of 2022 and exploded in 2024. Ad-tier is also offered by the leading platforms: Disney+, Globoplay, Max, and, from Q2... Read more