array(32) {
  [0]=>
  object(stdClass)#7930 (1) {
    ["actor"]=>
    string(20) "Adria Media Slovenia"
  }
  [1]=>
  object(stdClass)#7927 (1) {
    ["actor"]=>
    string(21) "AMC Networks Slovenia"
  }
  [2]=>
  object(stdClass)#7922 (1) {
    ["actor"]=>
    string(12) "AXN Slovenia"
  }
  [3]=>
  object(stdClass)#7928 (1) {
    ["actor"]=>
    string(20) "Bauer Media Slovenia"
  }
  [4]=>
  object(stdClass)#7933 (1) {
    ["actor"]=>
    string(4) "Bing"
  }
  [5]=>
  object(stdClass)#7932 (1) {
    ["actor"]=>
    string(15) "Delo Publishing"
  }
  [6]=>
  object(stdClass)#7921 (1) {
    ["actor"]=>
    string(27) "Discovery Networks Slovenia"
  }
  [7]=>
  object(stdClass)#7920 (1) {
    ["actor"]=>
    string(24) "Disney Networks Slovenia"
  }
  [8]=>
  object(stdClass)#7919 (1) {
    ["actor"]=>
    string(18) "Dnevnik Publishing"
  }
  [9]=>
  object(stdClass)#7918 (1) {
    ["actor"]=>
    string(19) "Europlakat Slovenia"
  }
  [10]=>
  object(stdClass)#7917 (1) {
    ["actor"]=>
    string(8) "Facebook"
  }
  [11]=>
  object(stdClass)#7916 (1) {
    ["actor"]=>
    string(23) "Feniks Media Publishing"
  }
  [12]=>
  object(stdClass)#7915 (1) {
    ["actor"]=>
    string(21) "Fox Networks Slovenia"
  }
  [13]=>
  object(stdClass)#7914 (1) {
    ["actor"]=>
    string(6) "Google"
  }
  [14]=>
  object(stdClass)#7913 (1) {
    ["actor"]=>
    string(12) "HBO Slovenia"
  }
  [15]=>
  object(stdClass)#7912 (1) {
    ["actor"]=>
    string(9) "Instagram"
  }
  [16]=>
  object(stdClass)#7911 (1) {
    ["actor"]=>
    string(18) "Planet TV Slovenia"
  }
  [17]=>
  object(stdClass)#7910 (1) {
    ["actor"]=>
    string(17) "Pro Plus Slovenia"
  }
  [18]=>
  object(stdClass)#7909 (1) {
    ["actor"]=>
    string(4) "RTVS"
  }
  [19]=>
  object(stdClass)#7908 (1) {
    ["actor"]=>
    string(8) "Snapchat"
  }
  [20]=>
  object(stdClass)#7907 (1) {
    ["actor"]=>
    string(26) "SPI International Slovenia"
  }
  [21]=>
  object(stdClass)#7906 (1) {
    ["actor"]=>
    string(17) "Sport TV Slovenia"
  }
  [22]=>
  object(stdClass)#7905 (1) {
    ["actor"]=>
    string(17) "Svet24 Publishing"
  }
  [23]=>
  object(stdClass)#7904 (1) {
    ["actor"]=>
    string(8) "TV3 Pink"
  }
  [24]=>
  object(stdClass)#7903 (1) {
    ["actor"]=>
    string(7) "Twitter"
  }
  [25]=>
  object(stdClass)#7902 (1) {
    ["actor"]=>
    string(16) "Vecer Publishing"
  }
  [26]=>
  object(stdClass)#7901 (1) {
    ["actor"]=>
    string(20) "Verizon Media (Oath)"
  }
  [27]=>
  object(stdClass)#7900 (1) {
    ["actor"]=>
    string(24) "Viacom Networks Slovenia"
  }
  [28]=>
  object(stdClass)#7899 (1) {
    ["actor"]=>
    string(15) "Viasat Slovenia"
  }
  [29]=>
  object(stdClass)#7898 (1) {
    ["actor"]=>
    string(20) "WarnerMedia Slovenia"
  }
  [30]=>
  object(stdClass)#7897 (1) {
    ["actor"]=>
    string(6) "Yandex"
  }
  [31]=>
  object(stdClass)#7896 (1) {
    ["actor"]=>
    string(7) "YouTube"
  }
}
string(268) "SELECT DISTINCT(actor) FROM qttowunitary_posts WHERE submodule = 'Advertising' AND actor_type LIKE '{34c21e4ef8935222d4b9a7758902989e8057810b74ea5608a33d852e07bc980d}{34c21e4ef8935222d4b9a7758902989e8057810b74ea5608a33d852e07bc980d}' AND actor <> '' ORDER BY actor ASC"

Market Reports in

Outdoor advertising Slovenia market report

| Updated as of 2024 Q3

This report provides comprehensive data sets in terms of market structure, evolution of shares and revenues, main out-of-home (OOH) networks’ ownership and specificities in the OOH market. An in-depth analysis of the upcoming trends that will be shaping the industry is also included through 5-year forecasts.

In addition to detailed ﬁgures and graphs on the OOH sector, it also features comparison with the top countries in .

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The Slovenian out-of-home (OOH) market, also known as outdoor media, has been growing steadily. It is now dominated by Europlakat part of Gewista, of which JCDecaux controls 67%. Digital out-of-home (DOOH) advertising revenues, comprising of digital billboards, signboards and small screens, have progressively been introduced in the country and the media has experienced significant growth in recent years. Digital revenues now represent around 18% of total OOH revenues in Slovenia.

Data and analysis provided in country reports include:

Share of advertising expenditures: OOH versus other media
Net income of major OOH players in each country (7-year historical data)
Country market 5-year forecasts(OOH & DOOH), taking into account the impact of COVID-19
Regional benchmarking: by country and by actor, per capita revenues
Tracking of industry consolidation

Graphics and visualization tools enable us to grasp the market dynamics from first sight. Full data history and forecasts are summarized in downloadable tables, PDF or PPT.

Total outdoor net advertising revenues
Outdoor net advertising revenue per capita
Outdoor revenues and market shares by network
Advertising expenditures share by media from 2013

Network analysis

Outdoor net advertising revenues market shares by network
Revenue history by actor from 2013

Group analysis

Outdoor net advertising revenues market shares by group
Revenue history by group from 2013

Total revenues history and 5-year forecasts
Split traditional v. digital revenues history and 5-year forecasts

Country ranking and regional comparison

Export by period
Export by operator
Export forecasts

Data sources and collection

99% of our statistics represent original content

All our statistics are carefully collected, analysed, checked by our experienced analysts and are not acquired from third parties.

The main data sources feeding into our statistics database are the regular financial communications of the players of the industry, the statistical offices (regulators, ministries) and a range of international institutions.

In addition, we regularly interview industry players to gather additional information and back up our estimation when public data are not available.

Data standardisation

For 15 years, data are collected and translated into a consistent market segmentation of the TV, Telecom & Entertainment industry in order to ensure meaningful and efficient comparability of market data and forecasts across all markets and countries.

All our data are computerised into the powerful BI platform TABLEAU generating the consistent and comparable KPIs and dashboards accessible by our clients to visualise, manipulate and download statistics.

Addressable advertising revenues share of TV net advertising revenues	Proportion of gross advertising revenues generated by ad sales house through addressable advertising campaigns over total TV net advertising revenues
Addressable households on HbbTV devices	Total number of addressable households on connected HbbTV devices
Addressable households on HbbTV share of total TV households	Total number of addressable households on connected HbbTV devices over total number of TV households
Addressable households on operator STB	Total number of addressable households on connected and opt-in STB by TV platform operator
Addressable households on STB share of total pay TV subscribers	Total number of addressable households on connected and opt-in STB over total number of direct pay TV subscribers by operator
Cinema advertising expenditures	Cinema gross advertising expenditures
Newspapers and magazines advertising revenues	Total advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines circulation revenues	Total circulation revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines digital advertising revenues	Total digital advertising revenues generated by newspapers and magazines in a country, for the year under review. Revenues mainly come from related web properties.
Newspapers and magazines digital circulation revenues	Total digital circulation revenues generated by newspapers and magazines in a country for the year under review.
Newspapers and magazines digital revenues	Total digital revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines print advertising revenues	Total traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines print circulation revenues	Total traditional printed circulation revenues generated by newspapers and magazines for the year under review.
Newspapers and magazines print revenues	Total print revenues generated by newspapers and magazines, for the year under review.
Online advertising expenditures	Gross advertising expenditures on online media
Outdoor advertising expenditures	Outdoor gross advertising expenditures.
Outdoor digital advertising revenues	Total digital revenues generated through outdoor (or Digital Out-of-home (DOOH)) advertising in a country for the year under review.
Outdoor net advertising revenues	Outdoor advertising, or Out-of-home (OOH) media advertising includes both digital out-of-home (DOOH) advertising revenues and traditional OOH media, such as static billboards, street furniture and posters displayed in outdoor locations.
Outdoor traditional advertising revenues	Total traditional, or non digital, revenues generated through Out-of-home (OOH) advertising in a country for the year under review. It comprises mainly of static billboards, street furniture and posters displayed in outdoor locations.
Print media advertising expenditures	Gross advertising expenditures on publishing (newspapers, magazines...)
Radio advertising expenditures	Gross advertising expenditures on radio.
Search engine advertising revenues	The aggregated advertising revenues generated by search engines within a country on a yearly basis.
Search engines revenues	Revenues generated by searches engines.
Share of newspapers and magazines digital advertising revenues	Share of digital advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines digital circulation revenues	Share digital subscription revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print advertising revenues	Share of traditional printed advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print circulation revenues	Share of traditional printed circulation revenues generated by newspapers and magazines in a country for the year under review.
Social media advertising revenues	The aggregated advertising revenues generated by social media platforms within a country on a yearly basis.
Social media ARPU	The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12.
Social media monthly active users	Number of Monthly Active Users (MAUs) to the social network under review.
Social media revenues	Total revenues earned by social media platforms, including advertising and subscriptions.
STB addressable advertising revenues	Brut advertising revenues generated by ad sales house through addressable advertising campaigns broadcasted on pay-TV operators' connected set-top-boxes
Television advertising expenditures	Gross advertising expenditures on television (free-to-air & pay-TV)
Total addressable advertising revenues	Brut advertising revenues generated through addressable advertising campaign by ad sales house
Total advertising expenditures	Total gross advertising expenditures on all media: cinema, online, outdoor, publishing, radio and television.
Total net TV advertising revenues	Total net advertising income of free-to-air and pay TV networks.
Total Newspapers and magazines revenues	Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising.
Total online advertising revenues	The aggregated advertising revenues generated online within a country on a yearly basis. Takes into account revenues from search engines, social media platfoms, AVOD platforms, online newspapers and magazines, podcasting and in-stream radio .

Newspapers and magazines digital advertising revenues (Yearly) Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties. Newspapers and magazines print advertising revenues (Yearly) Total traditional printed advertising revenues generated by newspapers and magazines for the year under review. Outdoor net advertising revenues (Yearly) Outdoor advertising, or Out-of-home (OOH) media advertising includes both digital out-of-home (DOOH) advertising revenues and traditional OOH media, such as static billboards, street furniture and posters displayed in outdoor locations. Search engines revenues (Yearly) Revenues generated by searches engines. Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions. Total net TV advertising revenues (Yearly) Total net advertising income of free-to-air and pay TV networks.

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Other Market Reports in Slovenia

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Detailed quarterly and annual data sets related to the market structure, leading companies and trends observed in the country. The future of the industry is also analyzed based on tangible forecasts completed by detailed figures, graphs and featured comparisons with the top countries.

Updated as of 2024 Q3

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