Objectives
- Precisely measuring usage and consumption of OTT, SVOD, TV services and household equipments.
- Initiating a regular regional survey to understand the habits of consumption patterns of the population and their evolution.
- Providing compiled, audited and analysed survey results by Dataxis team.
Questionnaire
5 main aspects covered:
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Socio-demographic data
Age, socio-professional category, sex, region, language
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Household's equipment
Devices at home (tablet, TV, streaming device...) and their brands
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Pay TV Services
Subscription and packages
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FTA TV Consumption
Main channels watched
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OTT Services
SVOD subscriptions and AVOD preferences
