Share of smartphones using other OS (UK)

Forecast & Historical Data | updated as of 2025

This data is included in

Connected devices Intelligence Services | Europe

The number of screens owned by individuals and their usage increased over time, to reach a multiscreen model in which video services need to be available on the maximum number of devices at home.

The recent years also showed the progressive importance taken by smart TVs as content distributors, almost becoming competitors to traditional pay-TV operators. In this context, it becomes all the more crucial for content providers to develop the tools to address the advanced and connected installed base of devices.

Related market intelligence services

Consumer electronics market intelligence services

Smart TVs and streaming devices market intelligence services

Explore our other market intelligence services

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and region = 'Europe' and market = ''"

TV distribution

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}TV distribution{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

TV distribution

string(173) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Multiplay' and region = 'Latin America'"

string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"

string(153) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'Europe' and market = ''"

TV networks

string(410) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}TV networks{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

TV networks

string(168) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV broadcasters' and region = 'Europe'"

TV broadcasters

string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'Europe'"

TV Channels

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and region = 'Europe' and market = ''"

OTT and video

string(412) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}OTT and video{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

OTT and video

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'AVOD' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"

string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"

string(149) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'Europe' and market = ''"

Content

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Content{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Content

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Cinema' and region = 'Europe'"

Cinema

string(169) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Content spend' and region = 'Latin America'"

string(160) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'Europe'"

Video Games

string(170) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'Europe' and market = ''"

Online media and advertising

string(427) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Online media and advertising{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Online media and advertising

string(190) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Adressable TV' and region = 'Latin America'"

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'Europe'"

Advertising

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"

string(194) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'Europe'"

Newspapers and Magazines

string(176) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'Europe'"

Online

string(149) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and region = 'Europe' and market = ''"

Telecom

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Telecom{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Telecom

string(158) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Broadband' and region = 'Europe'"

Broadband

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'Europe'"

Mobile

string(147) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'Europe' and market = ''"

Audio

string(404) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Audio{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Audio

string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Music' and region = 'Europe'"

Music

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"

string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'Europe'"

Radio

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'Europe' and market = ''"

Connected devices

string(416) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Connected devices{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Connected devices

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices installed base' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"

string(154) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'Europe' and market = ''"

Technologies

string(411) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Technologies{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Technologies

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"

string(176) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'Europe'"

Broadband technologies

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Technology suppliers' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'Europe' and market = ''"

Infrastructures

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Infrastructures{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Infrastructures

string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Satellite infrastructure' and region = 'Worldwide'"

Satellite infrastructure

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'Europe'"

Telecom infrastructure

string(148) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'Europe' and market = ''"

Sports

string(405) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Sports{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Sports

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and region = 'Latin America' and market = ''"

Mobility

string(407) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Mobility{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Mobility

string(172) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and market = 'In-flight connectivity' and region = 'Europe'"

In-flight connectivity

string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"

Environmental Data

string(417) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}Environmental Data{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' and submodule NOT LIKE '{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}|{05e046351d105d28132f4933296f6a0c1792ce7e65ac2bba84fabfb1337c2146}' ORDER BY module ASC, submodule ASC"

Environmental Data

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Demographic Data' and region = 'Latin America'"

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"