Disney+’s kick-off in Southeast Asia: another indisputable success

Disney+’s deployment in Southern Asia is going strong, as the streaming platform launched in India in April 2020, followed by Indonesia in September 2020 and more recently Singapore in February 2021. With approximately 30 million subscribers already (30% of all Disney+ subscribers worldwide), Disney surpassed its own provisions.

Different factors can explain this success. First, Disney’s strong brand image in the region definitely helped with its direct-to-consumer platform's deployment. Also, the international broadcaster chose to partner with local actors. In India for example Disney acquired Hotstar, a popular local streaming service launched in 2015, which distributes regional productions. In Indonesia, where Internet and streaming are mostly consumed on mobile, Disney+ was simultaneously launched as a standalone offer and through a partnership with telco leader Telkomsel with dedicated mobile streaming plans.

  Disney+ press release

But let’s not forget about the unexpected COVID-19 effect: the number of subscribers exploded in Autumn 2020 as the Indian Premier League season started, India’s most-watched and followed cricket competition. Due to sanitary regulations, games were only available on Disney+ Hotstar live sports channels. Those channels are included in Disney+ Hotstar’s most affordable offer which comes with a mandatory 1-year-contract clause.

Thanks to a strong local strategy and favourable environmental circumstances, Disney+ quickly became a streaming leader in the region. However, those unanticipated results could also result in a significant increase in subscription prices to match unpredicted high operational costs. Future will tell how this could impact the streaming market and Disney+’s leading position.

Nevertheless we predict another year of success in Southeast Asia for Disney+, which plans to launch further in Malaysia, Thailand and the Philippines by the end of the year. 2021 will also be the year of Raya and the Last Dragon's release, Disney’s latest animated feature, which celebrates Disney’s first Southeast Asian princess and which should give an additional impulse to the platform's expansion.

The related data and analysis are included into:

Market Intelligence Services

Latest Research

Digital Events & Webinars


May 18, 2021

Virtual Event

Nextv Caribbean

The inaugural edition of Nextv Series Caribbean will bring together in a friendly virtual format the leading pay TV operators, TV networks, FTA broadcasters, OTT platforms, content owners, telcos and ISPs from over 20 Caribbean nations. They will meet around a series of strategy panels to discuss the latest challenges ...


May 26-27, 2021

Virtual Event

Nextv Ad Latin America

Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and ...


June 1-2 2021

Virtual Event

Nextv Europe & CEE

The Nextv Europe regroup 350+ executives and decision makers from the TV, Telco, Video, OTT & Entertainment Business in the European region for two days of conferencing and online networking to discuss the cutting-edge trends and future technology insights that will transform the global broadcasting ...



1:00 PM ARG (GMT-3)

1 hour

How VTR Chile solved the TV replays gap dilemma

As on-demand viewing is on the rise, viewers expect a seamless viewing experience for all content, stressing the importance of having EPG correction in place to ensure an improved UX. Typically, a TV platform starts playing linear broadcasts from the EPG-indicated start time. But TV programmes often don’t start exactly ...

Sponsored by:


June 17, 2021

Virtual Event

Next Audio Europe

The Next Audio 2021 will be posing questions as to what the audio and radio landscape will look like in the coming years, where radio will fit within that landscape and what audio and radio technologies will best serve the future development of this ...

  • No products in the cart.