Research Highlights

Our team of analysts regularly publishes the outcome of their latest research on different topics across distinctive industries to support your business strategy.

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Publicis leads data-driven mutation in the advertising agency business 

In the fast-moving and competitive world of advertising, a few companies stand out for their size, influence, and ability to shape the industry. Among them, independent agencies WPP, IPG, Publicis, Omnicom, Dentsu, and Havas dominate both media buying and creation in terms of revenues through a well-established global footprint. As we step further into the reign of data, it brings...

Published on: February 2024

Can the TV screen become the center of the smart home?  

The landscape of the Smart TV market has undergone a significant transformation, largely propelled by the repercussions of the Covid-19 pandemic CTV is grabbing a growing share of viewing time when it comes to video content, thanks in part to the rapid growth of device sales. In 2023, Smart TVs and streaming devices accounted for 40% of the global TV...

Published on: February 2024

Streaming in 2024: Ad-funded, Automated and Green? 

Projected to grow by EUR 19 billion in 2024 to reach EUR 164 billion, the streaming landscape remains vibrant and dynamic. With the diversification of business models and personalised options, viewers enjoy an unprecedented array of content access choices. However, the plethora of options poses a challenge to stand out, exacerbated by the emergence of FAST propositions and the priority...

Published on: February 2024

Latin America’s love affair with Turkish Dramas on screen 

In 2024, Turkish dramas will mark a significant milestone of ten years in Latin America. The breakthrough came in 2014 with the launch of 1001 Nights (Las mil y una noches) on the Free-to-Air network Mega in Chile, which sparked a ratings revolution and reshaped daily schedules for local viewers but also forced local producers, broadcasters and streamers to review...

Published on: February 2024

5G advances in Latam at the price of an impoverished ARPU 

The development of 5G in Latin America is still in its infancy. In 2023, the technology represented around 6% of the total number of mobile lines in service and although it had been developed in 12 countries, 95% of customers were distributed among only four: Brazil, Chile, Mexico and Peru. The deployment times of the technology are at least one...

Published on: February 2024

Banijay, Fremantle, ITV Studios, Mediawan-Leonine… Who’s scoring as the largest content production house in Europe top 5? 

TV and movie production is expected to have generated close to EUR 22 billion last year in the 5 largest European markets alone. The COVID slump experienced starting in 2020 was largely offset in the year after, and the sector keeps on growing albeit slower last year in the aftermath of a relative deceleration of content spending from both broadcasters...

Published on: February 2024

Will sports help Amazon shake up the video ad market in 2024? 

On January 29th, Amazon launched its ad-tier in the US. By automatically converting its Prime Video subscribers, forcing them to pay 3$ more for the ad-free option, Amazon instantaneously became the US streaming giant with the highest number of ad-supported clients, battling for the overall top spot with Hulu, which opted for the same strategy a few years ago. Indeed,...

Published on: January, 2024

Canal+ international buyouts: the search to eliminate territorial dependencies 

On January 10, 2023, Viaplay convened an Extraordinary General Meeting to consider Canal+'s proposal to increase its stake in the group to 29.33%. An accepted proposition that makes the French group the largest shareholder in the Swedish platform and represents the latest chapter of the French international expansion. Since Maxime Saada took on the role of CEO in 2015, the...

Published on: January, 2024

Canada OTT Content: Will “Hollywood North” Break Free? 

“Hollywood North” is a term that’s been used to describe the film industry in Canada, mainly for the cities of Toronto and Vancouver. However, unlike other places compared to Hollywood, Canada is more than a domestic film & TV capital: Hollywood major players do cross the border to produce content. Through this article, we’ll explore the impact of such players...

Published on: January, 2024

Network usage fees in South Korea: will international services bear the costs? 

On December 5th, Twitch announced it would exit South Korea in February 2024. Since the country is the birthplace of esports, Twitch’s decision has a highly symbolic relevance as it highlights the difficulties for foreign content providers to run a profitable business in the country. In particular, Twitch executives designated bandwidth usage costs as the main cause to explain their...

Published on: January, 2024