Global content spending

OTT and TV content spend

  • Global annual content spend by the main Studios, SVOD, Broadcasters and pay TV companies
  • Total global budgets dedicated to acquisition, production and originals
  • Yearly history from 2015
  • No detail by country
  • Data by actor

Regions covered: Worldwide
Data updated: Yearly
Expected publication date: Q3 2023
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Latest Research Highlights:

Crime shows remain unchallenged as the best Prime Time series exports in Western Europe

Out of 23 Prime Time series which aired in nine or more Western European countries (among 11 countries), only two are not Crime and Action-based (BBC’s Ghosts and the European drama coproduction Family like ours). English-speaking procedurals retain the large majority of the best exporting series; and because these assets are... Read more

La ficción vertical encuentra su lugar en la industria audiovisual de LATAM

En muy poco tiempo, las series verticales dejaron de ser una tendencia aislada para consolidarse como una nueva categoría dentro de la industria audiovisual latinoamericana. Durante 2025 y 2026, broadcasters, OTTs y productoras de toda la región lanzaron plataformas, divisiones y producciones específicas para consumo mobile-first. Globo creó GloboPop, ViX... Read more

Events & Webinars

In-Person Event

Own Stream Days Europe

October 6, 2026

Own Stream Days Europe brings together the leaders shaping the future of digital-first distribution, YouTube operations, and direct audience ...