OTT and TV content spend
In November 2024, after nearly a year of negotiations, Reliance Industries Limited (RIL) and The Walt Disney Company finalised the merger of Viacom18 and Star India. The result? JioStar, a broadcasting powerhouse commanding nearly 40% of India’s TV network revenues with an extensive portfolio, including Star Plus, Colors TV, Star... Read more
Linear TV is pursuing a slow decline, both in terms of viewing time and revenue generated, in the most advanced media markets worldwide. In Western Europe, it is still nonetheless the largest audience driver for video content. As a reference, audiences in the US spent on average 2h 30mn watching linear... Read more