The Pay TV market in Western Europe is showing some resilience and is expected to slightly grow, stabilizing around 125 million subscriptions by 2029. This resilience can be attributed to the transition of European operators towards IP-based distribution, which offer a better user experience and lower prices for OTT Pay TV services. However, excluding standalone OTT Pay TV offerings such as Telefonica's Movistar Plus+, Canal+'s MyCanal, and Sky's Now TV and Wow TV, the number of subscriptions remains stable with a slight decline (CAGR of -0.4% between 2023 and 2029). Thus, the transition to IPTV offerings nearly compensates for the loss of subscriptions from legacy technologies.IPTV and OTT Pay TV subscriptions are expected to grow at an average annual rate of +5.1% and +5.3% respectively between 2023 and 2029, while legacy reception methods are expected to decline at a rate of -8.8%.
