In 2024, Netflix approached $1 billion in advertising revenue in the US

Netflix ended 2024 on a strong note, posting a 16% year-on-year revenue growth. Dataxis estimates that yearly advertising revenues reached $1.3 billion worldwide. Netflix reported that the ad-supported tier represented 55% of new sign-ups in all available markets. Introduced in late 2022, Netflix's cheaper, ad-based plan now counts 70 million Monthly Active Users according to the company itself. In the US, ad revenues approached $1 billion annually in 2024. Domestically, at Q4 2024, advertising revenues accounted for around 7% of Netflix’s total revenues and could reach 11% by the end of 2025. Globally, Netflix expects to double its advertising revenues next year, with U.S. ad revenues alone to potentially reach $2 billion in 2025. Several factors can explain this momentum. The strategic acquisition of sports rights, notably the NFL Christmas Day games that drew 30 million viewers each last December, could fuel the ad business. In addition, Netflix decided to end its ad-tech partnership with Microsoft and build its own advertising platform. The new platform, already live in Canada and set to launch in the US in 2025, aims to offer advertisers enhanced targeting, forecasting, and measurement tools. In 2024, Netflix entered the top 15 video platforms by US advertising revenues, still far behind YouTube or AVOD pureplayers like The Roku Channel, but positioning itself as a major contender in the digital advertising ecosystem. This research highlight is based on our data coverage of OTT and Video, TV Distribution, TV Networks worldwide. Please contact us to get a demo and see the depth of our service.  This topic will also be addressed at the NXT Media Days Events, a leading event series bringing together industry leaders across South America, Los Angeles, Mexico, Europe, MENA, New York, and Brazil to discuss the transformation of media, telecom, and advertising. By uniting key event series under one brand, it creates a dynamic platform for insights, networking, and strategies that drive the industry forward. From streaming and content distribution to advertising and telecom innovation, NXT Media Days offers a unique space to connect, learn, and shape the future of media.