Sony Pictures Television leads among Europe’s 12 most-broadcast game-show formats, accounting for 32% of transmissions against the combined Banijay–All3Media portfolio’s 29%. Across the top 50, the positions reverse: Banijay reaches 32%, almost twice the share of either Sony or Fremantle, each at approximately 17%. The figures cover broadcasts on tracked European channels in 2025, grouping Banijay and All3Media under the corporate structure established by their merger on 9 July 2026. They measure broadcast frequency across all slots in 2025. Banijay’s second tier makes the difference Sony continues to capitalise on its long-established franchises: Jeopardy!, Wheel of Fortune and Who Wants to Be a Millionaire? account for almost all its broadcasts in the table. Banijay also relies on established hits, including Deal or No Deal and Don’t Forget the Lyrics, but draws on a broader catalogue, with Chacun son tour, The Legacy and Pointless contributing further down the ranking. All3Media reinforces that breadth with Everyone Against Everyone, The Traitors, Lingo and Cash Cab. All3Media’s contribution becomes more substantial as the selection widens: its share rises from 8% among the top 12 to 11% across the top 50. Banijay’s pre-merger catalogue remains comparatively steady, at 21% and 22%. The combination therefore adds particular weight beyond the highest-ranked franchises. Banijay is also sourcing formats from the creator economy. It acquired global format rights to Stop the Train, created by Squeezie and Théodore Bonnet for YouTube, and international rights to All Star Hide and Seek, a streaming format developed from Roni Bäck’s YouTube videos. These deals supplement corporate consolidation with acquisitions of newer concepts developed outside traditional television production. Fremantle combines the international extension of established brands such as Password and Family Feud with a wider base of programmes, including Who Knew? and Going for Gold. Its share rises from 12% among the top 12 to 17% across the top 50, bringing it almost level with Sony. Alongside these returning franchises, Fremantle launched Global Originals in June 2025 to develop original unscripted formats for its production network. Banijay seeks greater bargaining power through scale The merger adds to Banijay’s catalogue an expanding international franchise in The Traitors, which reached 40 commissioned territories by February 2026. Banijay gains a format winning new international commissions alongside the recurring quizzes that support its broadcast volume. Sony and Fremantle together account for 34% of top-50 broadcasts, slightly more than the combined Banijay portfolio. Can’t Stop Media, whose catalogue includes Hold on to Your Seat and Slam, contributes another 8%. International expansion also extends beyond these groups: BBC Studios’ The 1% Club reached 15 territories in February 2026. For broadcasters, the merger’s significance is that Banijay and All3Media’s previously separate catalogues now sit within the same corporate group. Banijay’s...
