Webinar
Bringing personalized campaigns on TV screens: opportunities for addressable TV and CTV advertising in Asia
Wednesday, October 11, 2023
13:00 SGT / 07:00 CET
English
45 minutes
Discussion Topics
Market overview: what is the potential for addressable ads in APAC TV and OTT markets?
- Addressable TV ads on Pay TV platforms
- Technical requirements and challenges
- Opportunities of CTV advertising inventories
- Revenue sharing between ad sales houses and tech partners
- Feedback from the first launches in Asia
- Ad targeting & metadata: how to build personalized campaigns?
Speakers
Kenny Ong
Director
Astro Media Solutions
David Sky
Digital Ad Solutions Director
True Digital Group
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