Streamers in MENA: Opportunities in advertising ramping up at Q2 2024

Discussion Topics

As Shahid just made its FAST channels available on Samsung TV Plus in MENA, and with the first positive results of Starz ON, the ad-supported service launched by E& at the end of 2023, the options to watch free content in Middle East and North African audiences keep unfolding, in a region that has been demonstrating a historical strong preference for free audiovisual content for years.
These initiatives also go with the expansion of platforms offering content for free, whether this content is licensed from distributors (like Viu or Weyyak for instance) or uploaded by users (like usual social media, and new platforms such as Kwai, Jaco or Blinx).

While analysing the results of SVOD and AVOD services at Q2 2024, the presentation will cover the following points:

• Market structure of paying and free options in MENA
• Evolution of business models, with the implementation of ad-supported plans and FAST channels
• Impact of AVOD consumption on SVOD opportunities
• Evaluation of new platforms launched in the market and potential for growth