Innovative engagement strategy for e-retailers

Discussion Topics

In this webinar, the discussion will focus on the crucial role of strong recommendation and engagement tools for e-retailers. Join us to gain access to Catalina’s insights from Wolt, an online retail and delivery platform with a presence across 28 markets globally, and Tracy’s expertise working on BytePlus product portfolio and recommendation tools. 

As retail media is exploding across Europe, our speakers will expand on how online platforms can integrate an ad proposition that brings better visibility and higher engagement to merchants and brands. They will explore the best practices for marketplaces and e-retailers to balance ad load and customer experience, build a safeguarded recommendation engine that drives engagement, and monitor the success of machine-learning-powered personalization on conversion. Emphasizing the importance of ad relevance, the speakers will explore how tailored ads can significantly enhance engagement and enrich the overall customer experience by creating a new space to discover brands and shops based on user affinities.

Key Topics:

– How to use AI-powered personalization to maximize audience engagement
– Best practices for online retailers to drive purchase decisions & conversion
– Accelerate business growth by tailoring personalized recommendations to your commercial goals/needs
– Analytics, measurement & attribution in the omnichannel sales era