Webinar

New strategies in Latam's OTT business

Thursday, March 20, 2025
18:00 CET
English

Discussion Topics

The competitive dynamic does not cease in the streaming market. The big platforms are betting heavily on Ad-tiers, although, for the time being, the main proposals are only concentrated in Brazil and Mexico. The plans with advertising have a lower cost and are a key to growth. How is the offer proposed? How is this option promoted? Sports rights is another area of dispute and several platforms are competing for valuable broadcasting rights. What sports offer models exist? How are they monetized?

– Latam OTT market growth
– Strategies of the main competitors
– The Ad-tier revolution
– Impact of the entry of OTTs in the dispute over sports rights.

Speakers

Carlos Blanco

Principal Analyst

Dataxis

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