From Prime Time to Anytime: broadcasters’ strategy to connect content over Linear & Digital

Discussion Topics

📅9th October 2025
⏲️10:00 AM CEST

European broadcasters’ first-half revenues show signs of strain, directly impacted by a pullback in TV advertising spend. While digital video is the pathway to stabilizing revenues, this shift demands additional investments in content. The challenge now is balancing linear and on-demand appeal, premiumization and optimization of the offering. Let’s examine how the leading networks are reshaping their content strategies to navigate this transition.

 Key Discussion Topics:

• European TV broadcasters’ panorama: content scheduling across linear and BVOD
• Kid content distribution: evolution toward digital
• TV channels line-up and bundles by content categories
• Production companies’ grip on French TV channels

 Speakers:

• Ivan Mandon – Analyst

How do broadcasters balance linear tradition with the digital future? Unpack the secrets to their content scheduling, BVOD strategy, and revenue pivot.

👉Save your seat for our webinar now !

https://us06web.zoom.us/webinar/register/WN_bZ0vabeBRWCs2ghCgG4DSg