The smartphone has enabled viewers to watch content on the go. Yet, the mobile user experience is not always ideal.
The European Mobile Streaming Behavior Report reveals what frustrates viewers in Western Europe about mobile streaming and why they’re downloading videos more to avoid these issues. Plus, it discusses new opportunities for providers to increase revenue through user-friendly features such as ad-supported video downloads.
Read our report to gain valuable insight into how viewers interact with mobile apps.
A snapshot of our research:
- European respondents are enthusiastic about mobile streaming: 72% stream daily or weekly.
- 85% reported that they have experienced streaming frustrations.
- Downloading is important to European viewers: 67% said they would pay a monthly premium for a mobile video download feature.
Want to dig in deeper? Download the report.