Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continue to entertain populations the world over.
Other State of Streaming highlights include:
- Quality impacts quantity: Engagement and quality of the experience for viewers are highly correlated with viewers tuning out as buffering increases or picture quality declines.
- Big screen domination persisted: Despite seeing a slight decrease in share over Q3 of last year, big screens still accounted for almost three quarters of viewing time worldwide.
- Advertising continues advances in streaming: Between this quarter and the last, ad impressions and ad attempts were up over 30%, a good sign for publishers and advertisers alike.
