Conviva’s State of Streaming Q3 2021

Conviva’s State of Streaming Q3 2021

Dec 2021
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Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued to grow this quarter, up 21% over Q3 2020. Not only that, but streaming platforms are investing heavily in video content on social media, particularly YouTube. So, it seems that streaming video—whether it’s a massively popular streaming show, a trailer promoting that show on YouTube, or a range of TikTok video fan reactions—will continue to entertain populations the world over.

Other State of Streaming highlights include:

  • Quality impacts quantity: Engagement and quality of the experience for viewers are highly correlated with viewers tuning out as buffering increases or picture quality declines.
  • Big screen domination persisted: Despite seeing a slight decrease in share over Q3 of last year, big screens still accounted for almost three quarters of viewing time worldwide.
  • Advertising continues advances in streaming: Between this quarter and the last, ad impressions and ad attempts were up over 30%, a good sign for publishers and advertisers alike.
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