Inside Outside (USA) Share of total prime video subscribers

Quarterly Data | updated as of 2025 Q4

This data is included in

OTT and video Intelligence Services | North America

As nonlinear, mobile or OTT on-the-go consumption continues to soar in roughly all countries worldwide, more and more actors engage in the fight for eyeballs over the internet.

The OTT and video markets should continue to experience steady growth in the next years, with newcomers, including US tech giants, expected to capture a growing share of the value generated through the distribution.

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string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and region = 'North America' and market = ''"

TV distribution

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}TV distribution{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

TV distribution

string(173) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Multiplay' and region = 'Latin America'"

string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"

string(160) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'North America' and market = ''"

TV networks

string(410) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}TV networks{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

TV networks

string(175) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV broadcasters' and region = 'North America'"

TV broadcasters

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'North America'"

TV Channels

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and region = 'North America' and market = ''"

OTT and video

string(412) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}OTT and video{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

OTT and video

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'AVOD' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"

string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"

string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'North America' and market = ''"

Content

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Content{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Content

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Cinema' and region = 'North America'"

Cinema

string(169) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Content spend' and region = 'Latin America'"

string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'North America'"

Video Games

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'North America' and market = ''"

Online media and advertising

string(427) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Online media and advertising{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Online media and advertising

string(190) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Adressable TV' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'North America'"

Advertising

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'North America'"

Newspapers and Magazines

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'North America'"

Online

string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and region = 'North America' and market = ''"

Telecom

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Telecom{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Telecom

string(165) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Broadband' and region = 'North America'"

Broadband

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'North America'"

Mobile

string(154) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'North America' and market = ''"

Audio

string(404) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Audio{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Audio

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Music' and region = 'North America'"

Music

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'North America'"

Radio

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'North America' and market = ''"

Connected devices

string(416) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Connected devices{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Connected devices

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices installed base' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"

string(161) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'North America' and market = ''"

Technologies

string(411) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Technologies{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Technologies

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'North America'"

Broadband technologies

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Technology suppliers' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"

string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'North America' and market = ''"

Infrastructures

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Infrastructures{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Infrastructures

string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Satellite infrastructure' and region = 'Worldwide'"

Satellite infrastructure

string(186) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'North America'"

Telecom infrastructure

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'North America' and market = ''"

Sports

string(405) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Sports{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Sports

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and region = 'Latin America' and market = ''"

Mobility

string(407) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Mobility{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Mobility

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and market = 'In-flight connectivity' and region = 'North America'"

In-flight connectivity

string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"

Environmental Data

string(417) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}Environmental Data{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' and submodule NOT LIKE '{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}|{936b71fe5342c11876259f68cc7e65903fd7f9d9737c6c8c722c1891fb497e78}' ORDER BY module ASC, submodule ASC"

Environmental Data

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Demographic Data' and region = 'Latin America'"

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"