Online media and advertising North America

array(7) {
  ["Adressable TV"]=>
  array(4) {
    ["Addressable households on STB share of total pay TV subscribers"]=>
    string(255) "Addressable households on STB share of total pay TV subscribers (Yearly) Total number of addressable households on connected and opt-in STB over total number of direct pay TV subscribers by operator"
    ["Addressable households on operator STB"]=>
    string(195) "Addressable households on operator STB (Yearly) Total number of addressable households on connected and opt-in STB by TV platform operator"
    ["HbbTV addressable advertising revenues"]=>
    string(239) "HbbTV addressable advertising revenues (Yearly) Brut advertising revenues generated by ad sales house through addressable advertising campaigns broadcasted on connected HbbTV devices"
    ["STB addressable advertising revenues"]=>
    string(255) "STB addressable advertising revenues (Yearly) Brut advertising revenues generated by ad sales house through addressable advertising campaigns broadcasted on pay-TV operators' connected set-top-boxes"
  }
  ["Advertising"]=>
  array(7) {
    ["Newspapers and magazines digital advertising revenues"]=>
    string(269) "Newspapers and magazines digital advertising revenues (Yearly) Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties."
    ["Newspapers and magazines print advertising revenues"]=>
    string(229) "Newspapers and magazines print advertising revenues (Yearly) Total traditional printed advertising revenues generated by newspapers and magazines for the year under review."
    ["Outdoor net advertising revenues"]=>
    string(335) "Outdoor net advertising revenues (Yearly) Outdoor advertising, or Out-of-home (OOH) media advertising includes both digital out-of-home (DOOH) advertising revenues and traditional OOH media, such as static billboards, street furniture and posters displayed in outdoor locations."
    ["Radio net advertising revenues"]=>
    string(185) "Radio net advertising revenues (Yearly) Total advertising revenues generated by the radio broadcaster for the year under review."
    ["Search engines revenues"]=>
    string(129) "Search engines revenues (Yearly) Revenues generated by searches engines."
    ["Social media revenues"]=>
    string(177) "Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions."
    ["Total net TV advertising revenues"]=>
    string(164) "Total net TV advertising revenues (Yearly) Total net advertising income of free-to-air and pay TV networks."
  }
  ["Advertising expenditures"]=>
  array(8) {
    ["Cinema advertising expenditures"]=>
    string(135) "Cinema advertising expenditures (Yearly) Cinema gross advertising expenditures"
    ["Online advertising expenditures"]=>
    string(144) "Online advertising expenditures (Yearly) Gross advertising expenditures on online media"
    ["Outdoor advertising expenditures"]=>
    string(138) "Outdoor advertising expenditures (Yearly) Outdoor gross advertising expenditures."
    ["Print media advertising expenditures"]=>
    string(174) "Print media advertising expenditures (Yearly) Gross advertising expenditures on publishing (newspapers, magazines...)"
    ["Radio advertising expenditures"]=>
    string(137) "Radio advertising expenditures (Yearly) Gross advertising expenditures on radio."
    ["Television advertising expenditures"]=>
    string(169) "Television advertising expenditures (Yearly) Gross advertising expenditures on television (free-to-air & pay-TV)"
    ["Total ad spend"]=>
    string(198) "Total ad spend (Yearly) Total advertising spendings by a brand, including every media (out-of-home, radio, print, television, online, cinema)"
    ["Total advertising expenditures"]=>
    string(206) "Total advertising expenditures (Yearly) Total gross advertising expenditures on all media: cinema, online, outdoor, publishing, radio and television."
  }
  ["Newspapers and Magazines"]=>
  array(14) {
    ["Newspapers and magazines advertising revenues"]=>
    string(204) "Newspapers and magazines advertising revenues (Yearly) Total advertising revenues generated by newspapers and magazines, for the year under review."
    ["Newspapers and magazines circulation revenues"]=>
    string(204) "Newspapers and magazines circulation revenues (Yearly) Total circulation revenues generated by newspapers and magazines, for the year under review."
    ["Newspapers and magazines digital advertising revenues"]=>
    string(269) "Newspapers and magazines digital advertising revenues (Yearly) Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties."
    ["Newspapers and magazines digital circulation revenues"]=>
    string(219) "Newspapers and magazines digital circulation revenues (Yearly) Total digital circulation revenues generated by newspapers and magazines for the year under review."
    ["Newspapers and magazines digital revenues"]=>
    string(196) "Newspapers and magazines digital revenues (Yearly) Total digital revenues generated by newspapers and magazines, for the year under review."
    ["Newspapers and magazines print advertising revenues"]=>
    string(229) "Newspapers and magazines print advertising revenues (Yearly) Total traditional printed advertising revenues generated by newspapers and magazines for the year under review."
    ["Newspapers and magazines print circulation revenues"]=>
    string(229) "Newspapers and magazines print circulation revenues (Yearly) Total traditional printed circulation revenues generated by newspapers and magazines for the year under review."
    ["Newspapers and magazines print revenues"]=>
    string(192) "Newspapers and magazines print revenues (Yearly) Total print revenues generated by newspapers and magazines, for the year under review."
    ["Share of newspapers and magazines digital advertising revenues"]=>
    string(231) "Share of newspapers and magazines digital advertising revenues (Yearly) Share of digital advertising revenues generated by newspapers and magazines for the year under review."
    ["Share of newspapers and magazines digital circulation revenues"]=>
    string(229) "Share of newspapers and magazines digital circulation revenues (Yearly) Share digital subscription revenues generated by newspapers and magazines for the year under review."
    ["Share of newspapers and magazines print advertising revenues"]=>
    string(241) "Share of newspapers and magazines print advertising revenues (Yearly) Share of traditional printed advertising revenues generated by newspapers and magazines for the year under review."
    ["Share of newspapers and magazines print circulation revenues"]=>
    string(241) "Share of newspapers and magazines print circulation revenues (Yearly) Share of traditional printed circulation revenues generated by newspapers and magazines for the year under review."
    ["TV Magazines Total Circulation"]=>
    string(131) "TV Magazines Total Circulation (Yearly) Total distribution of TV magazines"
    ["Total Newspapers and magazines revenues"]=>
    string(243) "Total Newspapers and magazines revenues (Yearly) Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising."
  }
  ["Online"]=>
  array(6) {
    ["Internet penetration on population"]=>
    string(220) "Internet penetration on population (Yearly) Penetration of internet on the total population of a country. Total number of internet users divided by the population."
    ["Internet users by country"]=>
    string(149) "Internet users by country (Yearly) Total number of individuals using the internet by country"
    ["Search engines revenues"]=>
    string(129) "Search engines revenues (Yearly) Revenues generated by searches engines."
    ["Social Media monthly ARPU"]=>
    string(286) "Social Media monthly ARPU (Yearly) The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12."
    ["Social media monthly active users"]=>
    string(173) "Social media monthly active users (Yearly) Number of Monthly Active Users (MAUs) to the social network under review."
    ["Social media revenues"]=>
    string(177) "Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions."
  }
  ["xForecast"]=>
  array(38) {
    ["Addressable advertising revenues share of TV net advertising revenues"]=>
    string(276) "Addressable advertising revenues share of TV net advertising revenues Proportion of gross advertising revenues generated by ad sales house through addressable advertising campaigns over total TV net advertising revenues"
    ["Addressable households on HbbTV devices"]=>
    string(162) "Addressable households on HbbTV devices Total number of addressable households on connected HbbTV devices"
    ["Addressable households on HbbTV share of total TV households"]=>
    string(218) "Addressable households on HbbTV share of total TV households Total number of addressable households on connected HbbTV devices over total number of TV households"
    ["Addressable households on STB share of total pay TV subscribers"]=>
    string(234) "Addressable households on STB share of total pay TV subscribers Total number of addressable households on connected and opt-in STB over total number of direct pay TV subscribers"
    ["Addressable households on operator STB"]=>
    string(186) "Addressable households on operator STB Total number of addressable households on connected and opt-in STB by TV platform operator"
    ["Computer only Internet audience"]=>
    string(174) "Computer only Internet audience Online population using computers only to access the Internet (desktops and laptops)."
    ["HbbTV addressable advertising revenues"]=>
    string(230) "HbbTV addressable advertising revenues Brut advertising revenues generated by ad sales house through addressable advertising campaigns broadcasted on connected HbbTV devices"
    ["Mobile only Internet audience"]=>
    string(154) "Mobile only Internet audience Online population using mobile devices only to access the Internet."
    ["Multiscreen Internet audience"]=>
    string(166) "Multiscreen Internet audience Online population using both desktop and mobile devices to access the Internet."
    ["Newspapers and magazines advertising revenues"]=>
    string(208) "Newspapers and magazines advertising revenues Total advertising revenues generated by newspapers and magazines in a country, for the year under review."
    ["Newspapers and magazines circulation revenues"]=>
    string(208) "Newspapers and magazines circulation revenues Total circulation revenues generated by newspapers and magazines in a country, for the year under review."
    ["Newspapers and magazines digital advertising revenues"]=>
    string(274) "Newspapers and magazines digital advertising revenues Total digital advertising revenues generated by newspapers and magazines in a country, for the year under review. Revenues mainly come from related web properties."
    ["Newspapers and magazines digital circulation revenues"]=>
    string(223) "Newspapers and magazines digital circulation revenues Total digital circulation revenues generated by newspapers and magazines in a country for the year under review."
    ["Newspapers and magazines digital revenues"]=>
    string(200) "Newspapers and magazines digital revenues Total digital revenues generated by newspapers and magazines in a country, for the year under review."
    ["Newspapers and magazines print advertising revenues"]=>
    string(234) "Newspapers and magazines print advertising revenues Total traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review."
    ["Newspapers and magazines print circulation revenues"]=>
    string(234) "Newspapers and magazines print circulation revenues Total traditional printed circulation revenues generated by newspapers and magazines in a country, for the year under review."
    ["Newspapers and magazines print revenues"]=>
    string(196) "Newspapers and magazines print revenues Total print revenues generated by newspapers and magazines in a country, for the year under review."
    ["Online audio advertising revenues"]=>
    string(241) "Online audio advertising revenues The aggregated advertising revenues generated by podcast networks and radio networks through their digital assets, within a country, on a yearly basis"
    ["Outdoor digital advertising revenues"]=>
    string(226) "Outdoor digital advertising revenues Total digital revenues generated through outdoor (or Digital Out-of-home (DOOH)) advertising in a country for the year under review."
    ["Outdoor traditional advertising revenues"]=>
    string(332) "Outdoor traditional advertising revenues Total traditional, or non digital, revenues generated through Out-of-home (OOH) advertising in a country for the year under review. It comprises mainly of static billboards, street furniture and posters displayed in outdoor locations."
    ["Population online"]=>
    string(116) "Population online Total number of Internet users by country"
    ["Radio digital advertising revenues"]=>
    string(297) "Radio digital advertising revenues Total digital advertising revenues generated by radio broadcasters in a country for the year under review. The figures include instream audio revenues as well as revenues from digital radio web properties."
    ["Radio traditional advertising revenues"]=>
    string(223) "Radio traditional advertising revenues Total traditional, or non digital, advertising revenues generated by radio broadcasters in a country for the year under review."
    ["STB addressable advertising revenues"]=>
    string(256) "STB addressable advertising revenues Brut advertising revenues generated by ad sales house through addressable advertising campaigns broadcasted on pay-TV operators connected set-top-boxes, forecasts"
    ["Search engine advertising revenues"]=>
    string(191) "Search engine advertising revenues The aggregated advertising revenues generated by search engines within a country on a yearly basis."
    ["Share of computer only Internet audience"]=>
    string(194) "Share of computer only Internet audience Share of online population accessing the Internet through computers only (desktops and laptops)."
    ["Share of mobile only Internet audience"]=>
    string(174) "Share of mobile only Internet audience Share of online population accessing the Internet through mobile devices only."
    ["Share of multiscreen Internet audience"]=>
    string(186) "Share of multiscreen Internet audience Share of online population accessing the Internet through both desktop and mobile devices."
    ["Share of newspapers and magazines digital advertising revenues"]=>
    string(236) "Share of newspapers and magazines digital advertising revenues Share of digital advertising revenues generated by newspapers and magazines in a country, for the year under review."
    ["Share of newspapers and magazines digital circulation revenues"]=>
    string(234) "Share of newspapers and magazines digital circulation revenues Share digital subscription revenues generated by newspapers and magazines in a country, for the year under review."
    ["Share of newspapers and magazines print advertising revenues"]=>
    string(246) "Share of newspapers and magazines print advertising revenues Share of traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review."
    ["Share of newspapers and magazines print circulation revenues"]=>
    string(245) "Share of newspapers and magazines print circulation revenues Share of traditional printed circulation revenues generated by newspapers and magazines in a country for the year under review."
    ["Share of population online"]=>
    string(127) "Share of population online Share of the population using the Internet."
    ["Social media advertising revenues"]=>
    string(198) "Social media advertising revenues The aggregated advertising revenues generated by social media platforms within a country on a yearly basis."
    ["Total Newspapers and magazines revenues"]=>
    string(234) "Total Newspapers and magazines revenues Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising."
    ["Total addressable advertising revenues"]=>
    string(190) "Total addressable advertising revenues Brut advertising revenues generated through addressable advertising campaign by ad sales house"
    ["Total net TV advertising revenues"]=>
    string(156) "Total net TV advertising revenues Total net advertising revenue of free-to-air and pay TV networks."
    ["Total online advertising revenues"]=>
    string(333) "Total online advertising revenues The aggregated advertising revenues generated online within a country on a yearly basis. Takes into account revenues from search engines, social media platfoms, AVOD platforms, online newspapers and magazines, podcasting and in-stream radio ."
  }
  ["yEnvironmental Data"]=>
  array(28) {
    ["Age group 0 to 4"]=>
    string(123) "Age group 0 to 4 (Forecast) Number of people between 0 and 4 years"
    ["Age group 10 to 14"]=>
    string(127) "Age group 10 to 14 (Forecast) Number of people between 10 and 14 years"
    ["Age group 15 to 19"]=>
    string(127) "Age group 15 to 19 (Forecast) Number of people between 15 and 19 years"
    ["Age group 20 to 24"]=>
    string(127) "Age group 20 to 24 (Forecast) Number of people between 20 and 24 years"
    ["Age group 25 to 29"]=>
    string(127) "Age group 25 to 29 (Forecast) Number of people between 25 and 30 years"
    ["Age group 30 to 34"]=>
    string(127) "Age group 30 to 34 (Forecast) Number of people between 30 and 34 years"
    ["Age group 35 to 39"]=>
    string(127) "Age group 35 to 39 (Forecast) Number of people between 35 and 39 years"
    ["Age group 40 to 44"]=>
    string(127) "Age group 40 to 44 (Forecast) Number of people between 40 and 44 years"
    ["Age group 45 to 49"]=>
    string(127) "Age group 45 to 49 (Forecast) Number of people between 45 and 49 years"
    ["Age group 5 to 9"]=>
    string(123) "Age group 5 to 9 (Forecast) Number of people between 5 and 9 years"
    ["Age group 50 to 54"]=>
    string(127) "Age group 50 to 54 (Forecast) Number of people between 50 and 54 years"
    ["Age group 55 to 59"]=>
    string(127) "Age group 55 to 59 (Forecast) Number of people between 55 and 59 years"
    ["Age group 60 to 64"]=>
    string(127) "Age group 60 to 64 (Forecast) Number of people between 60 and 64 years"
    ["Age group 65 to 69"]=>
    string(127) "Age group 65 to 69 (Forecast) Number of people between 65 and 69 years"
    ["Age group 70 to 74"]=>
    string(127) "Age group 70 to 74 (Forecast) Number of people between 70 and 74 years"
    ["Age group 75 to 79"]=>
    string(127) "Age group 75 to 79 (Forecast) Number of people between 75 and 79 years"
    ["Age group 80 and more"]=>
    string(128) "Age group 80 and more (Forecast) Number of 80 years old people and more"
    ["Average households size"]=>
    string(118) "Average households size (Forecast) Average size of households"
    ["Number of households"]=>
    string(109) "Number of households (Forecast) Number of Households"
    ["Population"]=>
    string(100) "Population (Forecast) Number of inhabitants"
    ["Population density"]=>
    string(131) "Population density (Forecast) Population divided by surface of the country"
    ["Surface area"]=>
    string(125) "Surface area (Forecast) Surface of the country in square kilometers."
    ["Access to electricity"]=>
    string(142) "Access to electricity (Forecast) Share of households that have access to electricity."
    ["Number of electrified households"]=>
    string(148) "Number of electrified households (Forecast) Nomber of households with access to electricity"
    ["TV household penetration"]=>
    string(134) "TV household penetration (Forecast) Percentage of households owning a TV set."
    ["TV households"]=>
    string(173) "TV households (Forecast) Number of households owning a TV set connected to broadcast or to broadband only reception."
    ["GDP"]=>
    string(310) "GDP (Yearly) The Gross domestic product (GDP) measures the value added created through the production of goods and services. It accounts for the total income earned in a country during a certain period. The data displayed is sourced from the World Bank."
    ["GDP per capita"]=>
    string(301) "GDP per capita (Yearly) The GDP per capita is a metric that breaks down a country GDP per citizen. It is calculated by dividing the country total gross domestic product by its total population. The data displayed is sourced from the World Bank."
  }
}