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Online media and advertising North America
Market Intelligence Service
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
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OTT and video
Perspectives of advanced TV advertising in European markets
Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing...
The US music streaming market is booming, dominated by a few undisputed platforms
The US music streaming market has been facing a tremendous growth since 2015, both in terms of usage and revenues. From a relatively small $2 billion market value five years ago – mainly dominated by Spotify and Pandora at that time – the US music industry has almost quintupled to...