In an increasingly fragmented content consumption market, where record numbers meet looming forecasts, it's worth stepping back to assess which players truly gained ground over the past year. The usual suspects are leading the pack. Netflix nears 10 million new subscribers, more than one-third of the top 20 combined. Even as its ad-supported tier is only available in 5 markets, those subscribers grew by almost twice the amount, as they rapidly substitute ad-free plans. *Excluding Russia. Top displayed by relevant group. Joint-ventures attached to their main shareholders. SkyShowtime subscribers adds counted both in Paramount Global and Comcast Group. Prime Video rebounded after a soft 2023, deepening its footprint across the subregions. Despite not having an influx from online retail, Warner Bros. Discovery held its ground. Max delivered strong growth, mostly thanks to its launch in France and Belgium. With no new launch and Discovery+’s shutdown in half its markets, 2025 will be much quieter. Also notable is the rise of SkyShowtime, counted under both Paramount and Comcast. The joint product benefited from new telecom partnerships and the rollout of ad-supported tiers. By contrast, Disney+ and Paramount+ appear to have plateaued. Several traditional TV players made the top rankings thanks to their OTT strategies. Deutsche Telekom Group capitalized on regulatory changes in Germany (end of indirect cable) to push MagentaTV to half a million new subscribers, with additional growth coming from their Central and Eastern Europe subsidiaries. Freenet’s waipu.tv was well-positioned to benefit from the same German legislative shift. PPF Group secured the 11th spot, driven by strong offerings from both its BVOD (Voyo) and telecom arms (O2 CZ, Yettel). Challenger operators like Digi and Iliad come next. However, just as Bouygues, most of their growth stems from adding IPTV to their home markets’ growing broadband base.
