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Market Intelligence Service
Part of the Online, Media and Advertising market intelligence area, the Advertising market intelligence service covers net advertising revenues across all media including radio, television, newspapers and magazines, outdoor, online and cinema. With detailed figures by actor, 5-year projections and comparisons between countries, this module reflects the precise and comprehensive state of the industry.
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Debunking OTT advertising: what is the actual value of CTV ads in Europe top 5?
CTV advertising will generate an estimated 2 billion EUR in revenues in Europe top 5 markets in 2023, a 34% increase from the previous year. The growth of CTV advertising revenues is expected to be more than 2.7 times faster than the overall revenue growth of non-CTV advertising generated by OTT...
TikTok: from economic boom to judicial doom?
After several prosperous years in terms of growth, TikTok appears to be caught up by legislation all around the globe following a growing number of claims regarding the risks posed by the platform for its users, and for the countries’ national security. In a 180 pages report released on July 6th,...