TV household penetration (USA)

Forecast & Historical Data | updated as of 2025

This data is included in

Environmental Dataset | North America

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string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and region = 'North America' and market = ''"

TV distribution

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}TV distribution{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

TV distribution

string(173) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Multiplay' and region = 'Latin America'"

string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"

string(160) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'North America' and market = ''"

TV networks

string(410) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}TV networks{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

TV networks

string(175) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV broadcasters' and region = 'North America'"

TV broadcasters

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'North America'"

TV Channels

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and region = 'North America' and market = ''"

OTT and video

string(412) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}OTT and video{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

OTT and video

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'AVOD' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"

string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"

string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'North America' and market = ''"

Content

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Content{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Content

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Cinema' and region = 'North America'"

Cinema

string(169) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Content spend' and region = 'Latin America'"

string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'North America'"

Video Games

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'North America' and market = ''"

Online media and advertising

string(427) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Online media and advertising{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Online media and advertising

string(190) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Adressable TV' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'North America'"

Advertising

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"

string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'North America'"

Newspapers and Magazines

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'North America'"

Online

string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and region = 'North America' and market = ''"

Telecom

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Telecom{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Telecom

string(165) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Broadband' and region = 'North America'"

Broadband

string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'North America'"

Mobile

string(154) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'North America' and market = ''"

Audio

string(404) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Audio{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Audio

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Music' and region = 'North America'"

Music

string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"

string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'North America'"

Radio

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'North America' and market = ''"

Connected devices

string(416) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Connected devices{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Connected devices

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices installed base' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"

string(161) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'North America' and market = ''"

Technologies

string(411) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Technologies{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Technologies

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'North America'"

Broadband technologies

string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Technology suppliers' and region = 'Latin America'"

string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"

string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'North America' and market = ''"

Infrastructures

string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Infrastructures{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Infrastructures

string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Satellite infrastructure' and region = 'Worldwide'"

Satellite infrastructure

string(186) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'North America'"

Telecom infrastructure

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'North America' and market = ''"

Sports

string(405) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Sports{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Sports

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"

string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and region = 'Latin America' and market = ''"

Mobility

string(407) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Mobility{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Mobility

string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Mobility' and market = 'In-flight connectivity' and region = 'North America'"

In-flight connectivity

string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"

Environmental Data

string(417) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}Environmental Data{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' and submodule NOT LIKE '{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}|{93e63e65cff91521bcf19104ff7909f537bdec1c92b679df6ff35d76ab0e16e3}' ORDER BY module ASC, submodule ASC"

Environmental Data

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Demographic Data' and region = 'Latin America'"

string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"

string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"