20% of Spotify’s users include podcasts in their listening habits

After a boom in podcast consumption in 2020 provoked by the COVID crisis and its successive lockdowns, the number of Spotify’s Monthly Active Users that are listening to content format remains high in 2021.

It stood at 20% in 2021, compared to 16% in 2019.

21/04/2022

Audio | Worldwide

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Audio - Worldwide

Market intelligence services

The Audio market intelligence service covers a wide range of key indicators in the music and live radio & podcast industry. A solid analysis helps to understand the traditional and streaming music industry and the radio market structure through the tracking of subscribers and advertising revenues, market structure evolutions and DAB/DAB+ coverage. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping markets in the coming years.

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