An increasingly overcrowded European AVOD market

As European customers start to experience an SVOD fatigue, a growing number of international players have launched services in an AVOD market getting more diversified. In two years the number of active AVOD platforms jumped by 30%, the same level of growth as for the 2014-2019 period.

 

28/07/2022

OTT and video | Europe

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OTT and video - Europe

Market intelligence service

The OTT and Video market intelligence service proposes an extensive range of key performance indicators by country and operator reflecting the rapid changes occurring within video consumption markets worldwide. This service provides insights on the expected evolution of these fast-changing new behaviors and on the role taken by streaming in relation to the evolution of pay-per-view and advertising-based services.

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