YouTube and TikTok as undisputed champions of OTT advertising in a highly fragmented European market

In Europe, the OTT market is reaching a pivotal point this year. The whole industry is expected to weigh EUR 39 billion in 2024, and video advertising is the growth motor of the sector. By 2025, advertising revenues will represent over 40% of the market in value, a 4.5-point increase compared to 2023.  With Netflix, […]

From 5G to 6G in Asia, an embodiment of China’s rise amidst Japan’s decline

On March 1st, Japan’s Prime Minister Kishida validated the scrapping of the so-called “NTT law” in 2025. This law contains all rules applying to telecommunications operator NTT, which used to be  wholly state-owned. Among them stands the obligation for the company to disclose its R&D results, which hinders its global competitiveness. Indeed, NTT bets hard […]

The US broadband market: FWA still full of promises, and fiber to always more premises

Early February, Charter CEO Chris Winfrey indicated that the cable operator expected to complete its Docsis 4.0 network upgrade in 2026, instead of the originally planned 2025 target date. Charter was supposed to follow in the footsteps of Comcast, which started implementing Full-Duplex Docsis 4.0 to its first customers end 2023. This network upgrade, and […]

The ad-supported streaming landscape in Western markets: 2023 champions and perspectives for 2024

Advertising accounted for 38% of the global OTT market revenues in 2023, and this proportion is expected to grow to half of it within the next 5 years. 2024 is expected to boast a 19% YoY growth of streaming ad revenues thanks to new ad-tiers momentum (Netflix, Disney+, Prime Video and many others), the rapidly […]