Webinar
The ad-supported streaming landscape in Western markets: 2023 champions and perspectives for 2024
Discussion Topics
Advertising accounted for 38% of the global OTT market revenues in 2023, and this proportion is expected to grow to half of it within the next 5 years. 2024 is expected to boast a 19% YoY growth of streaming ad revenues thanks to new ad-tiers momentum (Netflix, Disney+, Prime Video and many others), the rapidly growing interest generated by CTV advertising inventories, a very dynamic BVOD industry, and the continuous growth of the FAST market. The US market is by far the largest market in value, but the development of hybrid streaming offers and the growth of video ad inventories across other Western markets is boosting perspectives in Europe and Australia-New Zealand. Who will be champions of ad-supported streaming this year? Can local platforms compete with the likes of YouTube and TikTok? How will FAST channel line-ups get integrated in the distribution strategy of a growing number of platforms?
Agenda:
- Overview of the ad-supported video landscapes in Europe, North America and Australia-New Zealand
- Global platforms’ footprint and expansion strategy
- From ad-supported VOD to FAST: linear viewing making a comeback on digital platforms
- How are national actors performing?
Speakers
Ophélie Boucaud
Principal Analyst
Dataxis
Guillaume Perrin
Principal Analyst
Dataxis
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