Where do we stand on the Streaming Wars? After years fighting to acquire subscribers, platforms are now focused on the Profitability and Customer Retention Battlefield: but how will Netflix, Prime Video, and others keep differentiating? Content will remain the key topic, but its increasing costs remain a real threat to profitability. Pricing strategies? Yes, ad-tiers were already introduced from 2022...
In Chile, Claro VTR recently presented an unprecedented offer: starting March 1, its clients will have access to eight streaming platforms without an additional cost: Max (that launched in Latin America at the end of February), Prime Video, Universal+, Mega Go, Atresplayer, Cindie, Edye and Rivii. The firm presents a second alternative: in exchange for an extra $3,0, it will...
In February 2024, Starlink cut off hundreds of customers in South Africa. Although the American brand is not officially active in the country, the Mozambique company Starsat resells the US company's equipment to private individuals. Between 250 and 300 users were affected by this cut-off, justified by Starlink as being an illegal resale and use of its service. For many years...
With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, talents and productions? Investing locally...
In the fast-moving and competitive world of advertising, a few companies stand out for their size, influence, and ability to shape the industry. Among them, independent agencies WPP, IPG, Publicis, Omnicom, Dentsu, and Havas dominate both media buying and creation in terms of revenues through a well-established global footprint. As we step further into the reign of data, it brings...
The landscape of the Smart TV market has undergone a significant transformation, largely propelled by the repercussions of the Covid-19 pandemic CTV is grabbing a growing share of viewing time when it comes to video content, thanks in part to the rapid growth of device sales. In 2023, Smart TVs and streaming devices accounted for 40% of the global TV...
Projected to grow by EUR 19 billion in 2024 to reach EUR 164 billion, the streaming landscape remains vibrant and dynamic. With the diversification of business models and personalised options, viewers enjoy an unprecedented array of content access choices. However, the plethora of options poses a challenge to stand out, exacerbated by the emergence of FAST propositions and the priority...
In 2024, Turkish dramas will mark a significant milestone of ten years in Latin America. The breakthrough came in 2014 with the launch of 1001 Nights (Las mil y una noches) on the Free-to-Air network Mega in Chile, which sparked a ratings revolution and reshaped daily schedules for local viewers but also forced local producers, broadcasters and streamers to review...
The development of 5G in Latin America is still in its infancy. In 2023, the technology represented around 6% of the total number of mobile lines in service and although it had been developed in 12 countries, 95% of customers were distributed among only four: Brazil, Chile, Mexico and Peru. The deployment times of the technology are at least one...
TV and movie production is expected to have generated close to EUR 22 billion last year in the 5 largest European markets alone. The COVID slump experienced starting in 2020 was largely offset in the year after, and the sector keeps on growing albeit slower last year in the aftermath of a relative deceleration of content spending from both broadcasters...