Research Highlights

Our team of analysts regularly publishes the outcome of their latest research on different topics across distinctive industries to support your business strategy.

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East Asian 5G rollout might not be over, yet Japan’s 6G race has already begun 

On August 23rd, Japanese mobile operator Softbank announced its plan for future 6G rollout. Said to be 100 times faster than 5G, 6G is expected for 2030 and is ‘a technology for the 2030s,’ as Ryuji Wakikawa, Vice President and Head of the Advanced Technology Division at SoftBank states it. This anticipation comes as an unexpected head start, as Japan...

Published on: August 2021

Wi-Fi 6 offered by 39 operators in Europe at end-2020 

Broadband operators providing Wi-Fi 6 gateways amount to 39 at the end of 2020, for 53 devices commercialized, as shown in Dataxis latest research focusing on broadband CPE key characteristics. Wi-Fi 6 is the latest Wi-Fi standard deployed by the Wi-Fi Alliance. The wireless networking standard enables a larger capacity and better use of bandwidth to serve more simultaneous users...

Published on: August 2021

To reach 500K international subscribers by the end-2021, Viaplay bets on Poland and its strong OTT potential 

A new OTT service is coming to Poland at the end of the summer: Nordic Entertainment Group announced the launch of Viaplay in Polish households for September 3rd. The Nordic media company initiated an ambitious international expansion plan to roll out its flagship platform in 10 new markets by the end of 2023. In their last quarterly report, they announced...

Published on: July 2021

Astro in Malaysia: an entertainment giant under threat? 

On June 24th, Malaysian pay TV operator Astro announced that Netflix streaming services will soon be available on its platform. The American streamer will therefore join Astro’s growing OTT family, which already includes Astro GO, Disney+ Hotstar, HBO Go, and Chinese IQYI. A glorious start When founded in 1996, Astro was given a 20-year monopoly on Malaysia’s satellite pay TV...

Published on: July 2021

The football business value reaches its lowest level in Latin America 

Although it generated $ 900 million, 2020 will not be remembered as a fruitful year for the distribution of local football on Pay TV. In the year-on-year comparison, distribution revenues fell by 38% in dollars. Although 2021 is expected to be a recovery year, the business revenue metrics remain at very low historical levels and the industry doesn't show signs...

Published on: June 2021

Opportunities in podcast advertising in Europe and the US: A two-tier growth 

In terms of audiences, the two continents have experienced a tremendous growth since 2015. The penetration of podcast listeners in Europe tripled between 2015 and 2020, reaching almost 25% of the European population while in the US, the penetration rate almost doubled in the same period, reaching 41% at the end of last year. But despite similar audience figures in...

Published on: June 2021

Terrestrial broadcast network infrastructures in Europe: still solid in four countries 

The cost of DTT ranges from €1.6 to €2.9 per household per month in major European countries

Terrestrial broadcast network infrastructure operators in Europe have garnered revenues reaching approximately €2.2 billion for TV and radio transmission in 2020, a stable amount compared to previous years. The result excludes revenues from diversifications in OTT, telecommunications and...

Published on: June 2021

The US podcasting market: The new frontier 

Over the last three years, podcasts have been increasingly highlighted as one of the new hot trends in the Media & Entertainment landscape. In the US, the success of some widely adopted podcasts - The Joe Rogan Experience on top of them, launched in 2009 and now generating more than 190 million downloads per month - paved the way for...

Published on: May 2021

Perspectives of advanced TV advertising in European markets 

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following the market recession. Meanwhile, digital...

Published on: May 2021

Sports broadcasting and the pandemic: the 2021 review 

In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events from March 2020. However, the churn and the loss in subscribers did not hit as hard as one might have expected,...

Published on: May 2021
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