Research Highlights

Our team of analysts regularly publishes the outcome of their latest research on different topics across distinctive industries to support your business strategy.

You can view some of our recent releases below.
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Western Europe: are operators regaining control over content distribution? 

The Western European market is experiencing a saturation of VOD offerings caused by the launch of a growing number of platforms. The growth of traditional players is slowing down and the launch of new platforms needs to be carefully planned to attract users. OTT services need to intensify their efforts to expand their user base and above all retain them....

Published on: July 2022

A thriving cybersecurity market… for top players only? 

While Western markets were already quite mature when it comes to traditional cybersecurity solutions (with products such as antivirus, web protection, parental control), the last five years have seen a tremendous diversification in terms of services. More specific endpoint and cloud solutions focusing on personal data control such as BreachGuard from Avast, or Personal Data Cleanup from McAfee launched, following...

Published on: July 2021

Can the Avengers save the European box office? 

European cinema admissions went back to growth in 2021 with an estimated 40% increase and 580 million tickets sold, generating a €3.6 billion ($4.3 billion) box office. However, those figures remain well below the 2019 €8.3 billion ($9.3 billion) box office. A first reaction would be to blame the pandemic. After all, theaters remained closed during the beginning of 2021...

Published on: July 2022

With a 4G penetration rate of 13% in 2021, is Africa ready to leapfrog to 5G? 

On Monday 20 June 2022, MTN detailed its plan to cover at least 25% of the South African population with 5G by the end of 2022 and 60% by 2025. This confirms South Africa as the most advanced country in the Sub-Saharan region in terms of mobile broadband coverage. MTN’s projects to extend 5G to this level is a manifestation...

Published on: July 2022

Russian telcos resist sanctions at Q1 2022 thanks to strong localization 

A few months after the start of the Ukraine invasion, regional TMT companies started publishing their periodical reports, giving more insights on how current political circumstances have affected them. The most significant impact of the war is reflected on revenues, as Russia suffered an unprecedented depreciation of the ruble which reached a peak in early March at 140 roubles for...

Published on: June, 2022

Consolidation of OTT markets in Australia and New Zealand: still room for growth? 

This year, Dataxis hosted the first edition of Next Series Australia & New Zealand. The event was the opportunities for actors across the OTT landscape to discuss the state of the competition within the SVOD, AVOD and OTT pay TV markets in Australia and New Zealand, which have faced significant transformations over the last few years. The most salient feature...

Published on: June, 2022

Western Europe: how can pay TV channels offset the decline in affiliate revenues? 

Disney closing most of its channels in Western Europe and Sony Pictures selling its UK and CEE operations are two examples illustrating the diversion of traditional TV players away from linear and towards other forms of distribution, including in particular the launch of direct-to-consumer OTT services. Is this the only way forward for linear TV networks to secure growth? Affiliate...

Published on: June, 2022

US cable expected to face stronger fiber competition 

Dataxis expects broadband penetration to keep increasing to reach almost 100% of U.S. households by 2026. In a market historically dominated by cable operators, optical fiber will play the most significant role in this growth, representing the vast majority of gained subscribers within the next five years. In 2026, FTTH should therefore account for 25% of the total broadband market....

Published on: June, 2022

Africa: a breeding ground for music streaming platforms’ expansion 

In February 2021, Spotify’s market entry into 39 African countries gave a new boost to the music streaming competition. Spotify’s decision to bet on the entire continent, rather than continuing focusing on North Africa and South Africa, emphasizes the new global players’ interest in this promising market. Music streaming has undergone a multi-speed development across the African continent. If music...

Published on: June, 2022

Ad expenditures return to growth in Latin America, driven by digital spending 

In 2021, the Latino-American advertising market attracted investments of $14,227 million. Although the figure meant a recovery of 34.5% compared to the fateful 2020, it was slightly below the 2019 record. The digital format replaced television as the leading advertising vehicle for the first time. The amount of spending on digital media had a year-on-year growth of 54%, which allowed...

Published on: June, 2022
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