Research Highlights

Our team of analysts regularly publishes the outcome of their latest research on different topics across distinctive industries to support your business strategy.

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Sports, a strategic asset for Viaplay’s expansion plans 

Anders Jensen, NENT's President & CEO, recently expressed his confidence in Viaplay's ability to reach its 500K international subscribers target by the end of 2021. After a successful launch in the Baltics and in Poland this year, Viaplay will be looking at riding the expansion wave by entering several new markets over the next few months: the US in the...

Published on: November 2021

Squid Game is making waves in the Pacific Asian streaming landscape 

Results are in: Squid Game, Netflix’s latest Korean hit drama, became the platform's most successful TV show in history, with over 140 million viewings in less than 4 weeks. The US firm overachieved its expectations with an addition of 4.4 million users for Q3 2021, more than double the previous quarter. The success was so that Korean telecommunication operator SK...

Published on: November 2021

The Digital Audio market is gaining momentum in Latin America 

Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million in advertising; a figure that, comparatively, was equivalent to 5% of the total income of traditional radio stations. However, a wide range of regional media types have started to...

Published on: October 2021

Post-pandemic recovery in European pay TV markets: OTT driving a slow growth in operators’ revenues 

Despite an unchallenged domination in terms of pay TV revenues, the Comcast group, which operates Sky and Now TV brands in the UK, Ireland, DACH markets and Italy, is moving its strategy away from satellite TV. The US based media group has launched standalone OTT pay TV products in each...

Published on: October 2021

Pay TV in Australia and New Zealand: will the OTT growth offset legacy pay TV’s decline? 

If historically the Australian and New Zealander pay TV markets have mainly been counting DTH homes, things might significantly change in the next five years. Besides, like in other regions of the world, COVID-19 could have set the cat amongst the pigeons, when it comes to cord-cutting and OTT adoption.   Despite being available for several years, OTT pay TV...

Published on: October 2021

Has Netflix found the right model for African audiences? 

The launch of a free offer in Kenya in September 2021 exemplifies the recent change in Netflix’s strategy to address the African market’s peculiarities. Over the last few years, OTT and SVOD platforms have been growing steadily on the African continent but not as fast as expected. Showmax and Netflix are the dominant players in the SVOD market with a...

Published on: September 2021

Since Q2 2021, Fiber Optics leads the broadband market in Latin America 

At Q2 2021, the Latin American broadband market exceeded the 100 million accesses mark. Fiber reached a 39% market share and, for the first time, became the option with the greatest diffusion rate in the region. The biggest group behind this technology deployment was Telefónica with a market share of 16.4%, followed by América Móvil with 15.2%. These figures show...

Published on: September 2021

25% of global advanced set-top boxes running on Android TV: how far can Google’s platform expand its reach? 

At Q2 2021, the Android TV middleware could be found on around 26% of the global advanced set-top box installed base (around 5% of total boxes, including legacy devices). Although striking, this figure hides a disputed position: the share of Google’s platform in the total advanced installed base actually decreased from...

Published on: September 2021

YouTube, a plan B for Serie A in MENA 

Italy’s Serie A has decided to launch an Arabic-language channel on YouTube to broadcast games of the new 2021-22 season, in the absence of a deal with local broadcasters. Former rights holder beIN Sports has been reluctant to renew the rights, because of the alleged lack of effort of the Italian football league to fight piracy in the region, and...

Published on: September 2021

East Asian 5G rollout might not be over, yet Japan’s 6G race has already begun 

On August 23rd, Japanese mobile operator Softbank announced its plan for future 6G rollout. Said to be 100 times faster than 5G, 6G is expected for 2030 and is ‘a technology for the 2030s,’ as Ryuji Wakikawa, Vice President and Head of the Advanced Technology Division at SoftBank states it. This anticipation comes as an unexpected head start, as Japan...

Published on: August 2021
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