Research Highlights

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Tet’s new à la carte offer: the future of TV? 

At the beginning of April, the Latvian operator Tet launched its new OTT platform, Tet+. Its particularity: a points-based system in which the user subscribes to an offer with basic channels and a number of points that can be allowed to buy access to more channels or to Tet's own SVOD service. This is the first European deployment of an...

Published on: May 2021

Amazon channels: the other key streaming service of the US e-commerce giant 

Launched in the US in 2015, the service Amazon Channels has been taking its time before gaining momentum in North America. Contrary to Prime Video, which offers exclusive content produced by Amazon Studios and licensed content acquired from third parties to its premium video subscribers, Amazon Channels has been designed as a hub for smaller platforms, broadcasters, and content owners...

Published on: March 2021

The US music streaming market is booming, dominated by a few undisputed platforms 

The US music streaming market has been facing a tremendous growth since 2015, both in terms of usage and revenues. From a relatively small $2 billion market value five years ago – mainly dominated by Spotify and Pandora at that time – the US music industry has almost quintupled to reach more than $10 billion in 2020, taking both subscription...

Published on: February 2021

Impact of Disney+ on Disney’s TV strategy in Europe 

The gradual deployment of Disney’s SVOD service in Europe was a huge success, just as in the rest of the world, with the platform reaching more than 86 million subscribers overall at the end of last year. Disney+ rapidly proved to be a major competitor in the streaming landscape, with astonishing growth rates: after less than a year, its subscriber...

Published on: January 2021

Looking back at 2020: What a year for the US streaming market 

Despite - or thanks to – the COVID-19 situation, 2020 has been the most lucrative year for the US VOD market. On the SVOD (subscription video on demand) side, two major services launched: HBO Max from WarnerMedia and Peacock from Comcast.Even though the two services both faced a chaotic launch – the branding confusion with HBO Now, the initial no-deal...

Published on: January 2021

Operators becoming aggregators: opportunities and challenges in content distribution 

During the latest Nextv Series Europe event, Dataxis hosted a panel discussion on innovation in content distribution to discuss operators’ strategies and challenges when delivering content, and making it easily available for consumers. Indeed, the shift from linear to on-demand video consumption and the proliferation of OTT platforms over the last few years has led operators to embrace the role...

Published on: December 2020

The pandemic: an opportunity rather than a threat for CEE telcos 

The third quarter of 2020 showed sustained growth for telecom operators all around Eastern Europe: UPC reported subscriber growth across most of its countries, while Orange reported record adds in FTTH subscribers in several countries including Poland. Dataxis research shows that even in economies that are more affected by the COVID-19 crisis, recovery has not been long in coming. Hungary...

Published on: December 2020

Pay TV operators are targeting new revenue streams by developing addressable TV advertising markets 

During the latest Nextv Series Europe event, Dataxis hosted a panel discussion on pay TV addressable advertising opportunities to enable experts to discuss operators’ strategies and challenges when developing their business capabilities on advertising markets. Offering addressable advertising enables operators to generate incremental revenues from advertising in a context where TV subscription average revenues per user (ARPUs) are either decreasing...

Published on: November 2020

SVOD in Latin America will be a game of three 

The SVOD OTT market in Latin America accelerated its growth and by 2025 it is expected to reach 131 million paid accounts in service, more than three times its volume in 2019. This expansion will dilute the broad dominance of Netflix but the platform should not lose its leadership. The game will remain concentrated in a few hands: in the...

Published on: November 2020

The US OTT streaming devices market is becoming increasingly competitive 

The US streaming sticks market has been facing a tremendous growth over the last two years. The number of active connected streaming sticks has jumped from 70 million in June 2018 to nearly 100 million devices in use as of June 2020, following latest Dataxis’ research. Historically dominated by Amazon and Roku, the US streaming sticks market has become increasingly...

Published on: November 2020
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