Research Highlights

Our team of analysts regularly publishes the outcome of their latest research on different topics across distinctive industries to support your business strategy.

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Opportunities in podcast advertising in Europe and the US: A two-tier growth 

In terms of audiences, the two continents have experienced a tremendous growth since 2015. The penetration of podcast listeners in Europe tripled between 2015 and 2020, reaching almost 25% of the European population while in the US, the penetration rate almost doubled in the same period, reaching 41% at the end of last year. But despite similar audience figures in...

Published on: June 2021

Terrestrial broadcast network infrastructures in Europe: still solid in four countries 

The cost of DTT ranges from €1.6 to €2.9 per household per month in major European countries

Terrestrial broadcast network infrastructure operators in Europe have garnered revenues reaching approximately €2.2 billion for TV and radio transmission in 2020, a stable amount compared to previous years. The result excludes revenues from diversifications in OTT, telecommunications and...

Published on: June 2021

The US podcasting market: The new frontier 

Over the last three years, podcasts have been increasingly highlighted as one of the new hot trends in the Media & Entertainment landscape. In the US, the success of some widely adopted podcasts - The Joe Rogan Experience on top of them, launched in 2009 and now generating more than 190 million downloads per month - paved the way for...

Published on: May 2021

Perspectives of advanced TV advertising in European markets 

Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing during lockdown measures and following the market recession. Meanwhile, digital...

Published on: May 2021

Sports broadcasting and the pandemic: the 2021 review 

In Western Europe at the end-2020, the number of subscribers to premium sports channels has almost returned to its pre-covid levels. Sports broadcasters had been stripped of live programming because of the cancellation of almost all live sports events from March 2020. However, the churn and the loss in subscribers did not hit as hard as one might have expected,...

Published on: May 2021

Tet’s new à la carte offering: the future of TV? 

At the beginning of April, the Latvian operator Tet launched its new OTT platform, Tet+. Its particularity: a points-based system in which the user subscribes to an offer with basic channels and a number of points that can be allowed to buy access to more channels or to Tet's own SVOD service. This is the first European deployment of an...

Published on: May 2021

Migration to digital TV: How is the implementation of networks progressing in Africa? 

The latest edition of Nextv Series Afrique, on March 23rd this year brought together major players of the audiovisual industries in French-speaking African countries. Top-executive speakers from the local industry shared insights on the market and discussed key topics, such as the future of local production, the importance of telcos in the development of OTT, the perspectives of growth for...

Published on: April 2021

Disney+’s kick-off in Southeast Asia: another indisputable success 

Disney+’s deployment in Southern Asia is going strong, as the streaming platform launched in India in April 2020, followed by Indonesia in September 2020 and more recently Singapore in February 2021. With approximately 30 million subscribers already (30% of all Disney+ subscribers worldwide), Disney surpassed its own provisions. Different factors can explain this success. First, Disney’s strong brand image in...

Published on: April 2021

Amazon channels: the other key streaming service of the US e-commerce giant 

Launched in the US in 2015, the service Amazon Channels has been taking its time before gaining momentum in North America. Contrary to Prime Video, which offers exclusive content produced by Amazon Studios and licensed content acquired from third parties to its premium video subscribers, Amazon Channels has been designed as a hub for smaller platforms, broadcasters, and content owners...

Published on: March 2021

Did América Móvil find the key to make OTT pay TV grow? 

The growth observed in OTT pay TV remains slow in Latin America. At end of 2020, this technology represents almost 1.3 million subscribers; barely 2% of the pay TV market. A review of DirecTV, Telefónica and América Móvil strategies shows the different strategies implemented to change this static situation. Low prices and alliances with SVOD OTT constitute a strong part...

Published on: February 2021
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