Video streamers entering the gaming industry: where are we now?

In the dynamic landscape of entertainment, OTT platforms have swiftly recognized the worldwide allure of gaming, prompting rapid evolution to cater to the evolving preferences of modern audiences. Notably, Netflix recently expanded its offerings by granting subscribers access to three Grand Theft Auto games from the esteemed video game developer Rockstar, all seamlessly integrated within their existing subscription tiers at no extra cost. Concurrently, Amazon is pushing its Luna platform to more viewers through a partnership with LG, while Apple continues its dedicated efforts to enrich its Apple Arcade platform with an array of new games. The staggering presence of approximately 3.2 billion global gamers, as estimated by Newzoo, underscores gaming's status as an immensely popular form of media. This widespread appeal has precipitated noteworthy shifts in business strategies and technological innovations, underscoring the growing embrace and significance of gaming across diverse demographics. A comprehensive overview of the gaming strategy landscape  With an abundance of OTT platforms offering a variety of binge-worthy shows, documentaries, and movies, the abundance of choice has shifted in recent years from a blessing to a long-lasting dilemma. According to Deloitte's 2022 Digital Media Trends Survey, Gen Z consumers show a preference for video games as their primary choice of digital entertainment, while older audiences lean more towards movies and TV shows. Understanding the value of keeping younger users engaged with their content and loyal to their services, major video streamers are exploring additional entertainment avenues and venturing into video game adaptations or interactive content. In 2021, Netflix entered the gaming realm by offering mobile games to subscribers at no extra cost. Since then, their gaming assortment has grown from 24 to 77 titles, and they currently have 90 more games in development, out of which 16 are produced by in-house studios. Netflix Games, which now represents 450 staff members, acquired various gaming studios such as Spry Fox, Boss Fight Entertainment, Night School Studio, and Next Games, to create games inspired by their original content like “Exploding Kittens,” “League of Legends,” “Too Hot To Handle,” and “Stranger Things”. To expand their gaming division, Netflix has recruited talent and partnered with significant entities like Ubisoft for upcoming releases. Regarding Apple's gaming endeavors, the potential for Apple TV to evolve into a gaming console has sparked speculation, particularly considering the augmented processing power that could enable the running of AAA titles on larger screens. Apple's ability as a...

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