2022, a decisive year in the ever-changing Smart TV OS market

At the end of last year, Samsung announced it would open its own operating system to other TV manufacturers. This decision came only a few months after LG started to license its webOS TV platform to third-party TV makers, that would consequently be allowed to integrate LG's operating system into their TV sets. LG already disclosed a few deals with TV manufacturers, such as Konka, or Blaupunkt for example.

Samsung's Tizen and LG's webOS have been the two most used Smart TV platforms for years, but according to Dataxis' new research, the Roku OS and Google's Android TV have experienced the largest growth in 2020 and 2021, and the trend is expected to continue for 2022. Roku and Google, as well as Amazon with its Fire OS, already started licensing their TV platforms to second and third-tier manufacturers a few years ago.

Although Roku already claimed to be the most selling Smart TV operating system in North America in 2019, thanks to licensing agreements with TCL or Hisense for instance, it has yet to consolidate its position on the Smart TV- only market outside North America. The long-awaited expansion in Europe has finally became reality last year, with the launch of Roku-powered TCL TV sets in the UK. Other European countries and Latin America should follow in 2022.

On its side, Amazon also made its way to Europe, through a partnership with Grundig in Germany and Austria, and JVC in the UK. Besides competing with Samsung and LG on the OS market, Amazon seems also willing to challenge them on their legacy TV market: the company recently announced the roll-out of its own Amazon-built Smart TV, as did Comcast with the Sky Glass and X-Class series.

2022 will also witness the growing adoption of Google TV, Android TV's successor, and River OS, LG's alternative to webOS. Market consolidation might then take a few more years, in the most definitely crowded Smart TV OS market.

The related data and analysis are included into:

Market Intelligence Services

Latest Research

Digital Events & Webinars

Upcoming

Feb 22, 2022

Virtual Event
1 day
French

Nextv Series Afrique Francophone – 22nd February 2022

For this third edition, we will regroup influential players from the TV, Telco, Video, OTT & Entertainment Business in the region. See how our key executives will address the crucial challenges and opportunities of TV, OTT, Digital and Social Media that will transform the broadcasting ecosystem in French Francophone ...

Upcoming

March 16, 2022

Virtual Event
1 day
English & Spanish

Nextv Series Andean – 16th March 2022

An expanded version of the prestigious Nextv Colombia event, Nextv Series Andean will bring together in a friendly virtual format the leading pay-TV operators, TV networks, FTA broadcasters, OTT platforms, content owners, telcos and ISPs from Colombia, Ecuador, Peru and Venezuela. They will meet around a series of strategy panels ...

Upcoming

March 23, 2022

Virtual Event
1 day
English

Nextv CEO Latin America – 23th March 2022

Nextv CEO Latin America unite the leaders in pay TV, telecom operators, broadcasters, OTT platforms, technology providers and the entire entertainment industry to discuss the future and the universal challenges and solutions of the OTT sector. Look beyond the customary horizon and interact with global market leaders alongside Dataxis to address ...

Upcoming

March 24, 2022

09.00 AEST

Virtual Event
1 day
English

Nextv Series Australia & New Zealand – 24th March 2022

The Nextv Series Australia and New Zealand is a new event focusing on the trends, innovation and strategies driving Pay-TV, Telecom and OTT in an increasingly connected ecosystem. This 1st edition will regroup TV industry professionals from Australia and New Zealand to discuss the newest business trends and key challenges ...

Upcoming

March 29, 2022

Virtual Event
1 day
English & Spanish

Nextv Series Mexico – 29th March 2022

The 12th edition of Nextv Series Mexico will bring together in a friendly virtual format the country’s leading pay-TV operators, TV networks, FTA broadcasters, OTT platforms, content owners, telcos and ISPs. They will meet around a series of strategy panels to discuss the latest challenges and opportunities surrounding the generation, ...

Cart
  • No products in the cart.