Webinar
The Great Rebundling in the US: Which Trends Will Shape the OTT Bundles in 2024?
Discussion Topics
The OTT landscape has never been this challenging: consumers are as price-conscious as they’re content-thirsty. Yet, most struggle to find what to watch. How will the industry solve this paradox and avoid “stream-cutting”? Bundles might be the answer. But forget about the good old expensive cable bundles: let’s explore how broadband and Pay TV operators leverage the power of OTT partnerships to serve their own strategy. Streamers themselves are expected to team up with their old rivals, facing the backfire of heavy content spending. But which shape will it take? They’ll face new entrants, whose competitive advantage on the video scheme – hardware, content & data – will undoubtedly be powerful weapons on the Customer Retention Battlefield. Who will be crowned as the ultimate one-stop shop for video entertainment?
Agenda:
- Has streaming become the new cable TV?
- Telecom operators leveraging the power of OTT bundles
- Streamers joining forces: old rivals unexpectedly teaming up against a backdrop of consolidation
- Which new players will shake the bundle game in 2024?
Speakers
Josselin Gautier
Analyst
Dataxis