Webinar
Connected TVs' vendors continue to make their mark in the entertainment industry
Thursday, April 04, 2024
14:00 CET
English
20 minutes
Discussion Topics
Smart TV devices travelled a long way from their original functions as pure hardware. Vendors are now highly involved in the content that goes through their screen, and one core value to capture for them lies in the services distributed and advertising spaces opportunities. In this regard, controlling the operating system deployed is crucial. How are the largest players Samsung, LG, Philips safeguarding their growing role in viewers’ homes? Can the tech giants, or smaller agile challengers threaten their position?
Agenda:
- Results of Smart TV installed base at Q4 2023
- Evolution of manufacturers strategies
- Overview of the retail CTV landscape
- Involvement of Smart TV vendors in the entertainment industry and perspective for existing content agregators
Speakers
Sa Eva Nébié
Head of Research
Dataxis