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Statistics in The Gambia
Updated as of 2021 Q4
Companies involved in the distribution of TV channels have been facing unprecedented challenges in the past few years. Traditional TV markets, remaining highly diverse across the world, have overall started to decrease in value and the TV set even became less attractive in some countries.
To address the emergence of new habits and compete with aggressive competition arising from the digital space, operators have no choice but to deploy evermore innovative and advanced strategies.
The TV distribution module provides the coverage of Pay TV, FTA distribution and Convergent services through a wide range of detailed financial and operational metrics by country and operator. Historical and five-year forecasts are provided for each indicator, in both dynamic dashboards and source table formats.
This quarterly updated comprehensive database includes detailed figures split by access (DTH, DTT, OTT, Cable, IPTV and App TV), Free-to-Air reception, Multiplay services and Consumer revenues through subscriber figures, revenues, ARPUs and market shares by actor.
As nonlinear, mobile or OTT on-the-go consumption continues to soar in roughly all countries worldwide, more and more actors engage in the fight for eyeballs over the internet.
The OTT and video markets should continue to experience steady growth in the next years, with newcomers, including US tech giants, expected to capture a growing share of the value generated through the distribution.
This service provides comprehensive coverage of OTT and Video markets through a wide range of in-depth financial and operational metrics. In each country, a quarterly tracking covers OTT and video platforms strategies and results through their different services including SVOD, TVOD, EST, AVOD and hybrid models including Amazon channels distribution.
Historical and five-year digital and physical video forecasts by country and by actor are provided in both dynamic dashboards and source table formats.
Across all media, companies have reassessed their offers to be able to reach younger and larger audiences and continue to attract advertisers, in a context of global audience fragmentation, which creates a need for evermore acute targeting and programmatic technologies. In parallel, new media, including social networks and search engines, have grown to capture the largest share of online revenues worldwide.
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures and net advertising revenues captured across different media. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
The expansion of telecommunication services accelerated rapidly over the past year, as the digitalization of society took an outstanding leap forward. With smartphones reaching around 5 billion in 2021 and fixed broadband expected to connect more than 1.5 billion households to the internet in 2026, telecom markets form undoubtedly part of the most innovative and actively growing sectors.
As bundling offers and convergent service become unavoidable, operators are led to consider new outlets, in markets where reaching a critical size can make the difference.
This service provides full coverage and forecasts of the following indicators:
– MNO, MVNO, data-only mobile, 4G and 5G, machine-to-machine
– aDSL, vDSL, cable, FTTx, wireless internet, internet speed, fixed voice
– Telecom and Satellite infrastructure
Subscribers, revenues, ARPUs and market shares are provided quarterly and by actor.
Over the last couple of decades, the music industry has had to find solutions to an increasing number of challenges, including plummeting CD sales, increased online piracy and changes in online streaming behaviors from consumers.
Radio markets have shown more resilience in most countries. With the rise of streaming services and podcasts, the future of audio markets seems undoubtedly bound with online distribution and digital advertising markets.
This service provides the comprehensive coverage of radio revenues by actor as well as physical and digital music revenues, streaming subscribers and advertising revenues by country. A wide range of in-depth financial and operational metrics enable users to grasp the key trends in the market. Historical and five-year forecasts are provided for each metric, in both dynamic dashboards and source table formats.
The number of screens owned by individuals and their usage increased over time, and video services now need to be available on the maximum number of devices at home.
The recent years also showed the progressive importance taken by smart TVs as content distributors, almost becoming competitors to traditional pay TV operators. In this context, it becomes all the more crucial for content providers to develop the tools to address the advanced and connected installed base of devices.
This quarterly and annually updated comprehensive database includes detailed figures split by manufacturer, device and country including:
– Devices unit sales and sales revenues of TV sets, tablets, smartphones, computers, game consoles, Smart TVs
– Devices installed base of TV sets, tablets, smartphones, computers, game consoles, Smart TVs
Technologies associated with audiovisual services distribution are at the forefront of innovation, as global tech companies continue to establish their hold in the TV and broadband service provision sector, with hardware domination progressively making way for software-based services enabling the advanced technical functionalities needed by operators to remain competitive.
This quarterly and annually updated comprehensive database includes detailed figures split by supplier, operator and country including Advanced set-top box installed base, forecasts and detailed solutions implemented by TV operators and their technology partners, as well as CPE’s latest deployment and characteristics in Europe, Latin and North America.
Environmental data quality matters when it comes to making important decisions, evaluations, and conclusions related to the socio-economic environment. That is why it is crucial to use appropriate and reliable and harmonized data by country. Some of the common environmental data types consist of demographic, economic and development data.
All market intelligence services clients have complimentary access to environmental data related to the geographical coverage of their subscription.
All basic information related to countries’ demographic and economic situation is compiled in the Environmental data module, with specific datasets tracking demographic evolutions by country, age structure, economic indicators as well as key figures to understand the development stage of each market.
Market Reports in The Gambia
Updated as of 2021 Q4
Detailed quarterly and annual data sets related to the market structure, leading companies and trends observed in the country. The future of the industry is also analyzed based on tangible forecasts completed by detailed figures, graphs and featured comparisons with the top countries
Actor Profiles in The Gambia
Updated as of 2021 Q4
The most comprehensive data set in terms of market positioning and revenue development of companies in the Television, OTT, Broadband and Telephony markets including the latest trends and tangible subscribers & revenue forecasts as well as information on major competitors.