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Audio Middle East
Market Intelligence Service
The Audio market intelligence service covers a wide range of key indicators in the music and live radio & podcast industry. A solid analysis helps to understand the traditional and streaming music industry and the radio market structure through the tracking of subscribers and advertising revenues, market structure evolutions and DAB/DAB+ coverage. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping markets in the coming years.
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Spotify paving the way to profitable podcast advertising
On 16 February 2022, Spotify announced two more acquisitions in the podcasting business: Podsights, an advertising measurement tool, and Chartable, an analytics platform for podcast publishers. The streaming giant clearly stays on target by adding these podcast technology companies to the long list of its latest investments in podcasting. In fact,...
The Digital Audio market is gaining momentum in Latin America
Digital Audio (streaming radio and podcasts) currently represents a limited market in Latin America. In 2020, it generated only $25 million in advertising; a figure that, comparatively, was equivalent to 5% of the total income of traditional radio stations. However, a wide range of regional media types have started to...