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Market Intelligence Service
The Audio market intelligence service covers a wide range of key indicators in the music and live radio & podcast industry. A solid analysis helps to understand the traditional and streaming music industry and the radio market structure through the tracking of subscribers and advertising revenues, market structure evolutions and DAB/DAB+ coverage. These datasets are completed by complementary forecasts that allow grasping the dynamics that will be shaping markets in the coming years.
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The US music streaming market is booming, dominated by a few undisputed platforms
The US music streaming market has been facing a tremendous growth since 2015, both in terms of usage and revenues. From a relatively small $2 billion market value five years ago – mainly dominated by Spotify and Pandora at that time – the US music industry has almost quintupled to...
Apple Music to promote African artists globally with new "Africa Rising" program
The global music industry has long neglected the African continent, but "the times they are a-changin'". Apple's music streaming service intends to be a part of this change: every two months, Apple Music's editorial team will select an African artist who will benefit from the service's tremendous promotionnal might globally. The...