Market Intelligence Service
Part of the Online, Media and Advertising market intelligence area, the Online market intelligence service provides strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media reflects the precise and comprehensive state of the industry.
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Publicis leads data-driven mutation in the advertising agency business
In the fast-moving and competitive world of advertising, a few companies stand out for their size, influence, and ability to shape the industry. Among them, independent agencies WPP, IPG, Publicis, Omnicom, Dentsu, and Havas dominate both media buying and creation in terms of revenues through a well-established global footprint. As...
Debunking OTT advertising: what is the actual value of CTV ads in Europe top 5?
CTV advertising will generate an estimated 2 billion EUR in revenues in Europe top 5 markets in 2023, a 34% increase from the previous year. The growth of CTV advertising revenues is expected to be more than 2.7 times faster than the overall revenue growth of non-CTV advertising generated by OTT...