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Market Intelligence Service
Part of the Online, Media and Advertising market intelligence area, the Online market intelligence service provides strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media reflects the precise and comprehensive state of the industry.
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Debunking OTT advertising: what is the actual value of CTV ads in Europe top 5?
CTV advertising will generate an estimated 2 billion EUR in revenues in Europe top 5 markets in 2023, a 34% increase from the previous year. The growth of CTV advertising revenues is expected to be more than 2.7 times faster than the overall revenue growth of non-CTV advertising generated by OTT...
TikTok: from economic boom to judicial doom?
After several prosperous years in terms of growth, TikTok appears to be caught up by legislation all around the globe following a growing number of claims regarding the risks posed by the platform for its users, and for the countries’ national security. In a 180 pages report released on July 6th,...