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Advertising Latin America
Market Intelligence Service
Part of the Online, Media and Advertising market intelligence area, the Advertising market intelligence service covers net advertising revenues across all media including radio, television, newspapers and magazines, outdoor, online and cinema. With detailed figures by actor, 5-year projections and comparisons between countries, this module reflects the precise and comprehensive state of the industry.
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Ad expenditures return to growth in Latin America, driven by digital spending
In 2021, the Latino-American advertising market attracted investments of $14,227 million. Although the figure meant a recovery of 34.5% compared to the fateful 2020, it was slightly below the 2019 record. The digital format replaced television as the leading advertising vehicle for the first time. The amount of spending on digital...
Perspectives of advanced TV advertising in European markets
Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation point in most advanced markets, decreased significantly due to advertisers retracting their campaigns and to reluctance in investing in marketing...