Online media and advertising Africa

Name: Online media and advertising - - Africa
SKU: d55f0c6ba007
Availability: InStock

Market Intelligence Service

Region

The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.

This service provides a comprehensive coverage of the media and online advertising markets by country through a wide range of in-depth financial and operational metrics including:

out-of-home (outdoor), print (newspapers and magazines), radio, television, cinema
online (AVOD, social media and search engines)

Historical by country and by actor are provided for each metric in both dynamic dashboards and source table formats.

Social media and search engines – Data by country and actor

Monthly active users, ARPU, revenues
Detail by actor and revenue type: search, social media and instant messaging
Yearly history from 2015
Regions: Worldwide

Internet users, data by country

Total internet users by country
Share of total population
History from 2014
Regions: Latin America, MENA, SSA

FAST advertising services – Data by country and actor

FAST and AVOD monthly active users (MAUs) by platform
FAST and AVOD advertising revenues by FAST platform
Yearly history from 2014
Regions: Europe, Latin America, North America, MENA

Any corporate subscription includes unlimited number of users and unlimited usage of the inquiry service – no hidden fees.

Search engines market share (Yearly) Actor's market share of total search engines revenues in the country. Search engines revenues (Yearly) Revenues generated by searches engines. Social Media monthly ARPU (Yearly) The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12. Social media market share (Yearly) Actor's market share of total social media revenues in the country. Social media monthly active users (Yearly) Number of Monthly Active Users (MAUs) to the social network under review. Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions.

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Research Plan

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TV distribution

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TV distribution

string(173) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Multiplay' and region = 'Latin America'"

string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"

string(153) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'Africa' and market = ''"

TV networks

string(410) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}TV networks{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"

TV networks

string(168) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV broadcasters' and region = 'Africa'"

TV broadcasters

string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'Africa'"

TV Channels

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and region = 'Africa' and market = ''"

OTT and video

string(412) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}OTT and video{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"

OTT and video

string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'AVOD' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"

string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"

string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"

string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"

string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'Worldwide' and market = ''"

Content

string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}Content{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"

Content

string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Cinema' and region = 'Europe'"

Cinema

string(169) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Content spend' and region = 'Latin America'"

string(163) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'Worldwide'"

Video Games

string(170) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'Africa' and market = ''"