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Online media and advertising Africa
Market Intelligence Service
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
This service provides a comprehensive coverage of the media and online advertising markets by country through a wide range of in-depth financial and operational metrics including:
- out-of-home (outdoor), print (newspapers and magazines), radio, television, cinema
- online (AVOD, social media and search engines)
Historical by country and by actor are provided for each metric in both dynamic dashboards and source table formats.
Social media and search engines – Data by country and actor
- Monthly active users, ARPU, revenues
- Detail by actor and revenue type: search, social media and instant messaging
- Yearly history from 2015
- Regions: Worldwide
Internet users, data by country
- Total internet users by country
- Share of total population
- History from 2014
- Regions: Latin America, MENA, SSA
FAST advertising services – Data by country and actor
- FAST and AVOD monthly active users (MAUs) by platform
- FAST and AVOD advertising revenues by FAST platform
- Yearly history from 2014
- Regions: Europe, Latin America, North America, MENA
Any corporate subscription includes unlimited number of users and unlimited usage of the inquiry service – no hidden fees.
- Algeria
- Angola
- Benin
- Botswana
- Burkina Faso
- Burundi
- Cameroon
- Cape Verde
- Central African Republic
- Chad
- Comoros
- Congo
- Democratic Republic of Congo
- Djibouti
- Egypt
- Equatorial Guinea
- Eritrea
- Eswatini
- Ethiopia
- Gabon
- Ghana
- Guinea
- Guinea-Bissau
- Ivory Coast
- Kenya
- Lesotho
- Liberia
- Libya
- Madagascar
- Malawi
- Mali
- Mauritania
- Mauritius
- Morocco
- Mozambique
- Namibia
- Niger
- Nigeria
- Rwanda
- Sao Tome and Principe
- Senegal
- Seychelles
- Sierra Leone
- Somalia
- South Africa
- South Sudan
- Sudan
- Tanzania
- The Gambia
- Togo
- Tunisia
- Uganda
- Zambia
- Zimbabwe

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TV distribution
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TV distribution
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string(178) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV distribution' and market = 'Pay and FTA TV' and region = 'Latin America'"
string(153) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and region = 'Africa' and market = ''"
TV networks
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TV networks
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TV broadcasters
string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'TV networks' and market = 'TV Channels' and region = 'Africa'"
TV Channels
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OTT and video
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OTT and video
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string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'OTT services' and region = 'Latin America'"
string(189) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'SVOD and Streaming Services' and region = 'Latin America'"
string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'TVOD and EST' and region = 'Latin America'"
string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"
string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'Worldwide' and market = ''"
Content
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Content
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Cinema
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string(163) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'Worldwide'"
Video Games
string(170) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'Africa' and market = ''"
Online media and advertising
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Online media and advertising
string(190) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Adressable TV' and region = 'Latin America'"
string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'Worldwide'"
Advertising
string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"
string(197) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'Worldwide'"
Newspapers and Magazines
string(176) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'Africa'"
Online
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Telecom
string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}Telecom{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"
Telecom
string(158) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Broadband' and region = 'Africa'"
Broadband
string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"
string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'Africa'"
Mobile
string(147) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'Africa' and market = ''"
Audio
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Audio
string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Music' and region = 'Africa'"
Music
string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"
string(152) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'Europe'"
Radio
string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'Africa' and market = ''"
Connected devices
string(416) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}Connected devices{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"
Connected devices
string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices installed base' and region = 'Latin America'"
string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"
string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"
string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'Worldwide' and market = ''"
Technologies
string(411) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}Technologies{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"
Technologies
string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"
string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'Worldwide'"
Broadband technologies
string(181) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Technology suppliers' and region = 'Latin America'"
string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"
string(157) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'Africa' and market = ''"
Infrastructures
string(414) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}Infrastructures{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' and submodule NOT LIKE '{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}|{9252932387b2d0557ef5bbac9ce4112a66508b570561ac86766f780eb17f6c3f}' ORDER BY module ASC, submodule ASC"
Infrastructures
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Satellite infrastructure
string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'Africa'"
Telecom infrastructure
string(148) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'Africa' and market = ''"
Sports
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Sports
string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"
string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"
string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"
Environmental Data
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Environmental Data
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string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"
string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"
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string(28) "online-media-and-advertising"
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