Online media and advertising Latin America

Name: Online Media and Advertising - Latin America
SKU: 37a02792953e
Availability: InStock

Market Intelligence Service

Region

The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.

This service provides a comprehensive coverage of the media and online advertising markets by country through a wide range of in-depth financial and operational metrics including:

out-of-home (outdoor), print (newspapers and magazines), radio, television, cinema
online (AVOD, social media and search engines)

Historical by country and by actor are provided for each metric in both dynamic dashboards and source table formats.

Advertising net revenues by media – Annual data by country and actor

Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
Yearly history from 2013

Advertising revenues forecasts – Annual data by country

Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
Yearly history from 2013 with 5-year forecasts

Advertising expenditures by media – Annual data by country

Out-of-home (outdoor), radio, print (newspapers and magazines), television, online, cinema
Yearly history from 2013

Newspapers and magazines – Annual data by country and actor

Total net income of all big, medium and small groups in each country, including advertising, circulation, digital and print
Tracking of industry consolidation
Yearly history from 2013

Newspapers and magazines forecasts – Annual data by country

Evolution of advertising, circulation, digital and print by country
Yearly history from 2013 with 5-year forecasts

Social media and search engines – Annual data by country and actor

Monthly active users, ARPU, revenues
Detail by actor and revenue type: search, social media and instant messaging
Yearly history from 2015

Internet audience forecasts – Annual data by country

Population online
Desktop, mobile and multiscreen Internet audience
Number of screens per broadband household
Yearly history from 2010 with 5-year forecasts

Any corporate subscription includes unlimited number of users and unlimited usage of the inquiry service – no hidden fees.

Geographies: Latin America

E-commerce platform revenues (Yearly) Revenues generated by e-commerce platforms. Search engines market share (Yearly) Actor's market share of total search engines revenues in the country. Search engines revenues (Yearly) Revenues generated by searches engines. Social media ARPU (Yearly) The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12. Social media market share (Yearly) Actor's market share of total social media revenues in the country. Social media monthly active users (Yearly) Number of Monthly Active Users (MAUs) to the social network under review. Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions.

Age group 0 to 4 (Forecast) Number of people between 0 and 4 years Age group 10 to 14 (Forecast) Number of people between 10 and 14 years Age group 15 to 19 (Forecast) Number of people between 15 and 19 years Age group 20 to 24 (Forecast) Number of people between 20 and 24 years Age group 25 to 29 (Forecast) Number of people between 25 and 30 years Age group 30 to 34 (Forecast) Number of people between 30 and 34 years Age group 35 to 39 (Forecast) Number of people between 35 and 39 years Age group 40 to 44 (Forecast) Number of people between 40 and 44 years Age group 45 to 49 (Forecast) Number of people between 45 and 49 years Age group 5 to 9 (Forecast) Number of people between 5 and 9 years Age group 50 to 54 (Forecast) Number of people between 50 and 54 years Age group 55 to 59 (Forecast) Number of people between 55 and 59 years Age group 60 to 64 (Forecast) Number of people between 60 and 64 years Age group 65 to 69 (Forecast) Number of people between 65 and 69 years Age group 70 to 74 (Forecast) Number of people between 70 and 74 years Age group 75 to 79 (Forecast) Number of people between 75 and 79 years Age group 80 and more (Forecast) Number of 80 years old people and more Average households size (Forecast) Average size of households Number of households (Forecast) Number of Households Number of immigrants by nationality by country (Yearly) Number of people born in a country, the origin country, and living in a different country, the destination country. Number of speakers of language by country (Yearly) Number of speakers speaking a given language in the country. Population (Forecast) Number of inhabitants Population density (Forecast) Population divided by surface of the country Share of locutors of language by country (Yearly) Share of people speaking a given language in the country. Surface area (Forecast) Surface of the country in square kilometers. Access to electricity (Forecast) Share of households that have access to electricity. Number of electrified households (Forecast) Nomber of households with access to electricity TV household penetration (Forecast) Percentage of households owning a TV set. TV households (Forecast) Number of households owning a TV set connected to broadcast or to broadband only reception. GDP (Yearly) The Gross domestic product (GDP) measures the value added created through the production of goods and services. It accounts for the total income earned in a country during a certain period. The data displayed is sourced from the World Bank. GDP per capita (Yearly) The GDP per capita is a metric that breaks down a country GDP per citizen. It is calculated by dividing the country total gross domestic product by its total population. The data displayed is sourced from the World Bank.

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TV distribution

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TV distribution

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TV networks

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TV networks

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TV broadcasters

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TV Channels

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OTT and video

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OTT and video

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Content

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Content

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Cinema

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Sports

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Video Games

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