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Online media and advertising Latin America
Market Intelligence Service
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
This service provides a comprehensive coverage of the media and online advertising markets by country through a wide range of in-depth financial and operational metrics including:
- out-of-home (outdoor), print (newspapers and magazines), radio, television, cinema
- online (AVOD, social media and search engines)
Historical by country and by actor are provided for each metric in both dynamic dashboards and source table formats.
Advertising net revenues by media – Data by country and actor
- Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Advertising revenues forecasts – Data by country
- Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
- Yearly history from 2013 with 5-year forecasts
- Regions: Europe, Latin America, North America
Advertising expenditures by media – Data by country
- Out-of-home (outdoor), radio, print (newspapers and magazines), television, online, cinema
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Ad spend by advertiser – Data by country and actor
- Total ad spendings by advertiser
- Rankings and market shares
- Yearly history from 2017
- Regions: Europe, Latin America, North America
Newspapers and magazines – Data by country and actor
- Total net income of all big, medium and small groups in each country, including advertising, circulation, digital and print
- Tracking of industry consolidation
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Newspapers and magazines forecasts – Data by country
- Evolution of advertising, circulation, digital and print by country
- Yearly history from 2013 with 5-year forecasts
- Regions: Europe, Latin America, North America
Social media and search engines – Data by country and actor
- Monthly active users, ARPU, revenues
- Detail by actor and revenue type: search, social media and instant messaging
- Yearly history from 2015
- Regions: Worldwide
Internet audience forecasts – Data by country
- Population online
- Desktop, mobile and multiscreen Internet audience
- Number of screens per broadband household
- Yearly history from 2010 with 5-year forecasts
- Regions: Latin America
Internet users, data by country
- Total internet users by country
- Share of total population
- History from 2014
- Regions: Latin America, MENA, SSA
Addressable TV advertising – Data by country and actor
- Number of addressable advertising TV households (HbbTV and pay TV)
- Pay TV addressable advertising revenues by actor: broadcaster, pay TV
- Hybrid broadcast broadband TV (HbbTV) deployments and revenues by broadcaster
- BVOD (Broadcaster video-on-demand) advertising revenues
- Yearly history from 2014
- Regions: Europe, Latin America, North America
Addressable pay TV advertising – Forecasts by country
- Addressable TV households by operator and by country (pay TV and HbbTV)
- Revenues generated by addressable advertising: HbbTV, addressable pay TV and BVOD
- Yearly history from 2014 with 5-year forecasts
- Regions: Europe, Latin America, North America
FAST advertising services – Data by country and actor
- FAST and AVOD monthly active users (MAUs) by platform
- FAST and AVOD advertising revenues by FAST platform
- Yearly history from 2014
- Regions: Europe, Latin America, North America, MENA
Addressable TV advertising offers – Data by country and actor
- Actors with addressable pay TV advertising solutions
- Characteristics of partnerships: launch date, ad sales house, addressability type (HbbTV, IPTV, cable…), operators’ addressable park, status
- Characteristics of solutions deployed: Display ads, Banners, Linear dynamic ad insertion, Video ads on catch-up
- Potential reach by solution
- Yearly history from 2014
- Regions: Europe, Latin America, North America
Any corporate subscription includes unlimited number of users and unlimited usage of the inquiry service – no hidden fees.
- Anguilla
- Antigua & Barbuda
- Argentina
- Aruba
- Bahamas
- Barbados
- Belize
- Bermuda
- Bolivia
- Bonaire (Netherlands)
- Brazil
- British Virgin Islands
- Cayman Islands
- Chile
- Colombia
- Costa Rica
- Cuba
- Curaçao
- Dominica
- Dominican Republic
- Ecuador
- El Salvador
- Grenada
- Guatemala
- Guyana
- Haiti
- Honduras
- Jamaica
- Mexico
- Nicaragua
- Panama
- Paraguay
- Peru
- Puerto Rico
- Saint Kitts and Nevis
- Saint Lucia
- Sint-Maarten
- St Vincent & the Grenad.
- Suriname
- Trinidad and Tobago
- Turks and Caicos Islands
- Uruguay
- Venezuela

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TV distribution
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TV distribution
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TV networks
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TV networks
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TV broadcasters
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TV Channels
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OTT and video
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OTT and video
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Content
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Content
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Cinema
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Video Games
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Online media and advertising
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Online media and advertising
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Advertising
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string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'Latin America'"
Newspapers and Magazines
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Online
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Telecom
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Telecom
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Broadband
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Mobile
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Audio
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Audio
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Music
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string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'Latin America'"
Radio
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Connected devices
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Connected devices
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string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"
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Technologies
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Technologies
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Broadband technologies
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Infrastructures
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Infrastructures
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Satellite infrastructure
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Telecom infrastructure
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Sports
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Sports
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string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"
string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"
Environmental Data
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Environmental Data
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string(28) "online-media-and-advertising"
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