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Online media and advertising Latin America
Market Intelligence Service
Region
The Online, Media and Advertising market intelligence service covers an extensive area including advertising expenditures as well as net advertising revenues captured across all media, including radio, television, newspapers and magazines, online and cinema. Additional indicators allow going to the depth of advertisement challenges through strong analyses of online sectors such as social media, search engines and advanced advertising. With detailed figures by actor, 5-year projections and comparisons between countries, the Online media and advertising module reflects the precise and comprehensive state of the industry.
This service provides a comprehensive coverage of the media and online advertising markets by country through a wide range of in-depth financial and operational metrics including:
- out-of-home (outdoor), print (newspapers and magazines), radio, television, cinema
- online (AVOD, social media and search engines)
Historical by country and by actor are provided for each metric in both dynamic dashboards and source table formats.
Advertising net revenues by media – Data by country and actor
- Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Advertising revenues forecasts – Data by country
- Media covered: out-of-home (outdoor), print (newspapers and magazines), radio, television, online (AVOD, social media and search engines)
- Yearly history from 2013 with 5-year forecasts
- Regions: Europe, Latin America, North America
Advertising expenditures by media – Data by country
- Out-of-home (outdoor), radio, print (newspapers and magazines), television, online, cinema
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Ad spend by advertiser – Data by country and actor
- Total ad spendings by advertiser
- Rankings and market shares
- Yearly history from 2017
- Regions: Europe, Latin America, North America
Newspapers and magazines – Data by country and actor
- Total net income of all big, medium and small groups in each country, including advertising, circulation, digital and print
- Tracking of industry consolidation
- Yearly history from 2013
- Regions: Europe, Latin America, North America
Newspapers and magazines forecasts – Data by country
- Evolution of advertising, circulation, digital and print by country
- Yearly history from 2013 with 5-year forecasts
- Regions: Europe, Latin America, North America
Social media and search engines – Data by country and actor
- Monthly active users, ARPU, revenues
- Detail by actor and revenue type: search, social media and instant messaging
- Yearly history from 2015
- Regions: Worldwide
Internet audience forecasts – Data by country
- Population online
- Desktop, mobile and multiscreen Internet audience
- Number of screens per broadband household
- Yearly history from 2010 with 5-year forecasts
- Regions: Latin America
Internet users, data by country
- Total internet users by country
- Share of total population
- History from 2014
- Regions: Latin America, MENA, SSA
Addressable TV advertising – Data by country and actor
- Number of addressable advertising TV households (HbbTV and pay TV)
- Pay TV addressable advertising revenues by actor: broadcaster, pay TV
- Hybrid broadcast broadband TV (HbbTV) deployments and revenues by broadcaster
- BVOD (Broadcaster video-on-demand) advertising revenues
- Yearly history from 2014
- Regions: Europe, Latin America, North America
Addressable pay TV advertising – Forecasts by country
- Addressable TV households by operator and by country (pay TV and HbbTV)
- Revenues generated by addressable advertising: HbbTV, addressable pay TV and BVOD
- Yearly history from 2014 with 5-year forecasts
- Regions: Europe, Latin America, North America
FAST advertising services – Data by country and actor
- FAST and AVOD monthly active users (MAUs) by platform
- FAST and AVOD advertising revenues by FAST platform
- Yearly history from 2014
- Regions: Europe, Latin America, North America, MENA
Addressable TV advertising offers – Data by country and actor
- Actors with addressable pay TV advertising solutions
- Characteristics of partnerships: launch date, ad sales house, addressability type (HbbTV, IPTV, cable…), operators’ addressable park, status
- Characteristics of solutions deployed: Display ads, Banners, Linear dynamic ad insertion, Video ads on catch-up
- Potential reach by solution
- Yearly history from 2014
- Regions: Europe, Latin America, North America
Any corporate subscription includes unlimited number of users and unlimited usage of the inquiry service – no hidden fees.
Advertising
Advertising expenditures
Newspapers and Magazines
Online
Historical & Forecasts
Environmental Data
Newspapers and magazines digital advertising revenues (Yearly) Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties.
Newspapers and magazines print advertising revenues (Yearly) Total traditional printed advertising revenues generated by newspapers and magazines for the year under review.
Outdoor advertising market share (Yearly) Actor's market share of total outdoor revenues in the country.
Outdoor net advertising revenues (Yearly) Outdoor advertising, or Out-of-home (OOH) media advertising includes both digital out-of-home (DOOH) advertising revenues and traditional OOH media, such as static billboards, street furniture and posters displayed in outdoor locations.
Radio net advertising revenues (Yearly) Total advertising revenues generated by the radio broadcaster for the year under review.
Search engines revenues (Yearly) Revenues generated by searches engines.
Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions.
Total net TV advertising revenues (Yearly) Total net advertising income of free-to-air and pay TV networks.
Cinema advertising expenditures (Yearly) Cinema gross advertising expenditures
Online advertising expenditures (Yearly) Gross advertising expenditures on online media
Outdoor advertising expenditures (Yearly) Outdoor gross advertising expenditures.
Print media advertising expenditures (Yearly) Gross advertising expenditures on publishing (newspapers, magazines...)
Radio advertising expenditures (Yearly) Gross advertising expenditures on radio.
Television advertising expenditures (Yearly) Gross advertising expenditures on television (free-to-air & pay-TV)
Total advertising expenditures (Yearly) Total gross advertising expenditures on all media: cinema, online, outdoor, publishing, radio and television.
Newspapers and magazines advertising revenues (Yearly) Total advertising revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines circulation revenues (Yearly) Total circulation revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines digital advertising revenues (Yearly) Total digital advertising revenues generated by newspapers and magazines for the year under review. Revenues mainly come from related web properties.
Newspapers and magazines digital circulation revenues (Yearly) Total digital circulation revenues generated by newspapers and magazines for the year under review.
Newspapers and magazines digital revenues (Yearly) Total digital revenues generated by newspapers and magazines, for the year under review.
Newspapers and magazines market share (Yearly) Actor's market share of newspapers and magazines revenues in the country.
Newspapers and magazines print advertising revenues (Yearly) Total traditional printed advertising revenues generated by newspapers and magazines for the year under review.
Newspapers and magazines print circulation revenues (Yearly) Total traditional printed circulation revenues generated by newspapers and magazines for the year under review.
Newspapers and magazines print revenues (Yearly) Total print revenues generated by newspapers and magazines, for the year under review.
Share of newspapers and magazines digital advertising revenues (Yearly) Share of digital advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines digital circulation revenues (Yearly) Share digital subscription revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print advertising revenues (Yearly) Share of traditional printed advertising revenues generated by newspapers and magazines for the year under review.
Share of newspapers and magazines print circulation revenues (Yearly) Share of traditional printed circulation revenues generated by newspapers and magazines for the year under review.
TV Magazines Total Circulation (Yearly) Total distribution of TV magazines
Total Newspapers and magazines revenues (Yearly) Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising.
Search engines market share (Yearly) Actor's market share of total search engines revenues in the country.
Search engines revenues (Yearly) Revenues generated by searches engines.
Social Media monthly ARPU (Yearly) The Average monthly Revenue Per User is calculated using total country revenues of the internet platform for the year divided by the average number of active users in the country, divided by 12.
Social media market share (Yearly) Actor's market share of total social media revenues in the country.
Social media monthly active users (Yearly) Number of Monthly Active Users (MAUs) to the social network under review.
Social media revenues (Yearly) Total revenues earned by social media platforms, including advertising and subscriptions.
Computer only Internet audience Online population using computers only to access the Internet (desktops and laptops).
Mobile only Internet audience Online population using mobile devices only to access the Internet.
Multiscreen Internet audience Online population using both desktop and mobile devices to access the Internet.
Newspapers and magazines advertising revenues Total advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines circulation revenues Total circulation revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines digital advertising revenues Total digital advertising revenues generated by newspapers and magazines in a country, for the year under review. Revenues mainly come from related web properties.
Newspapers and magazines digital circulation revenues Total digital circulation revenues generated by newspapers and magazines in a country for the year under review.
Newspapers and magazines digital revenues Total digital revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines print advertising revenues Total traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines print circulation revenues Total traditional printed circulation revenues generated by newspapers and magazines in a country, for the year under review.
Newspapers and magazines print revenues Total print revenues generated by newspapers and magazines in a country, for the year under review.
Outdoor digital advertising revenues Total digital revenues generated through outdoor (or Digital Out-of-home (DOOH)) advertising in a country for the year under review.
Outdoor networks ranking Country ranking of outdoor companies by their total revenues generated during the period.
Outdoor traditional advertising revenues Total traditional, or non digital, revenues generated through Out-of-home (OOH) advertising in a country for the year under review. It comprises mainly of static billboards, street furniture and posters displayed in outdoor locations.
Population online Total number of Internet users by country
Radio digital advertising revenues Total digital advertising revenues generated by radio broadcasters in a country for the year under review. The figures include instream audio revenues as well as revenues from digital radio web properties.
Radio traditional advertising revenues Total traditional, or non digital, advertising revenues generated by radio broadcasters in a country for the year under review.
Share of computer only Internet audience Share of online population accessing the Internet through computers only (desktops and laptops).
Share of mobile only Internet audience Share of online population accessing the Internet through mobile devices only.
Share of multiscreen Internet audience Share of online population accessing the Internet through both desktop and mobile devices.
Share of newspapers and magazines digital advertising revenues Share of digital advertising revenues generated by newspapers and magazines in a country, for the year under review.
Share of newspapers and magazines digital circulation revenues Share digital subscription revenues generated by newspapers and magazines in a country, for the year under review.
Share of newspapers and magazines print advertising revenues Share of traditional printed advertising revenues generated by newspapers and magazines in a country, for the year under review.
Share of newspapers and magazines print circulation revenues Share of traditional printed circulation revenues generated by newspapers and magazines in a country for the year under review.
Share of population online Share of the population using the Internet.
Total Newspapers and magazines revenues Total revenues generated by newspapers and magazines in a country, including revenues from print and digital circulation and advertising.
Total net TV advertising revenues Total net advertising revenue of free-to-air and pay TV networks.
Age group 0 to 4 (Forecast) Number of people between 0 and 4 years
Age group 10 to 14 (Forecast) Number of people between 10 and 14 years
Age group 15 to 19 (Forecast) Number of people between 15 and 19 years
Age group 20 to 24 (Forecast) Number of people between 20 and 24 years
Age group 25 to 29 (Forecast) Number of people between 25 and 30 years
Age group 30 to 34 (Forecast) Number of people between 30 and 34 years
Age group 35 to 39 (Forecast) Number of people between 35 and 39 years
Age group 40 to 44 (Forecast) Number of people between 40 and 44 years
Age group 45 to 49 (Forecast) Number of people between 45 and 49 years
Age group 5 to 9 (Forecast) Number of people between 5 and 9 years
Age group 50 to 54 (Forecast) Number of people between 50 and 54 years
Age group 55 to 59 (Forecast) Number of people between 55 and 59 years
Age group 60 to 64 (Forecast) Number of people between 60 and 64 years
Age group 65 to 69 (Forecast) Number of people between 65 and 69 years
Age group 70 to 74 (Forecast) Number of people between 70 and 74 years
Age group 75 to 79 (Forecast) Number of people between 75 and 79 years
Age group 80 and more (Forecast) Number of 80 years old people and more
Average households size (Forecast) Average size of households
Number of households (Forecast) Number of Households
Number of immigrants by nationality by country (Yearly) Number of people born in a country, the origin country, and living in a different country, the destination country.
Number of speakers of language by country (Yearly) Number of speakers speaking a given language in the country.
Population (Forecast) Number of inhabitants
Population density (Forecast) Population divided by surface of the country
Share of locutors of language by country (Yearly) Share of people speaking a given language in the country.
Surface area (Forecast) Surface of the country in square kilometers.
Access to electricity (Forecast) Share of households that have access to electricity.
Number of electrified households (Forecast) Nomber of households with access to electricity
TV household penetration (Forecast) Percentage of households owning a TV set.
TV households (Forecast) Number of households owning a TV set connected to broadcast or to broadband only reception.
GDP (Yearly) The Gross domestic product (GDP) measures the value added created through the production of goods and services. It accounts for the total income earned in a country during a certain period. The data displayed is sourced from the World Bank.
GDP per capita (Yearly) The GDP per capita is a metric that breaks down a country GDP per citizen. It is calculated by dividing the country total gross domestic product by its total population. The data displayed is sourced from the World Bank.
- Anguilla
- Antigua & Barbuda
- Argentina
- Aruba
- Bahamas
- Barbados
- Belize
- Bermuda
- Bolivia
- Bonaire (Netherlands)
- Brazil
- British Virgin Islands
- Cayman Islands
- Chile
- Colombia
- Costa Rica
- Cuba
- Curaçao
- Dominica
- Dominican Republic
- Ecuador
- El Salvador
- Grenada
- Guatemala
- Guyana
- Haiti
- Honduras
- Jamaica
- Mexico
- Nicaragua
- Panama
- Paraguay
- Peru
- Puerto Rico
- Saint Kitts and Nevis
- Saint Lucia
- Sint-Maarten
- St Vincent & the Grenad.
- Suriname
- Trinidad and Tobago
- Turks and Caicos Islands
- Uruguay
- Venezuela
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TV distribution
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TV distribution
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TV networks
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TV networks
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TV broadcasters
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TV Channels
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OTT and video
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OTT and video
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string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'OTT and video' and market = 'Video forecasts' and region = 'Latin America'"
string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and region = 'Latin America' and market = ''"
Content
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Content
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Cinema
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string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Content' and market = 'Video Games' and region = 'Latin America'"
Video Games
string(177) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and region = 'Latin America' and market = ''"
Online media and advertising
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Online media and advertising
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string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising' and region = 'Latin America'"
Advertising
string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Advertising expenditures' and region = 'Latin America'"
string(201) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Newspapers and Magazines' and region = 'Latin America'"
Newspapers and Magazines
string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Online media and advertising' and market = 'Online' and region = 'Latin America'"
Online
string(156) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and region = 'Latin America' and market = ''"
Telecom
string(406) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}Telecom{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' and submodule NOT LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}|{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' ORDER BY module ASC, submodule ASC"
Telecom
string(165) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Broadband' and region = 'Latin America'"
Broadband
string(171) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Cloud computing' and region = 'Latin America'"
string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Telecom' and market = 'Mobile' and region = 'Latin America'"
Mobile
string(154) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and region = 'Latin America' and market = ''"
Audio
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Audio
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Music
string(162) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Podcasts' and region = 'Latin America'"
string(159) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Audio' and market = 'Radio' and region = 'Latin America'"
Radio
string(166) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and region = 'Latin America' and market = ''"
Connected devices
string(416) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}Connected devices{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' and submodule NOT LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}|{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' ORDER BY module ASC, submodule ASC"
Connected devices
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string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Devices sales' and region = 'Latin America'"
string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Connected devices' and market = 'Retail devices' and region = 'Latin America'"
string(161) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and region = 'Latin America' and market = ''"
Technologies
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Technologies
string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Advanced STBs' and region = 'Latin America'"
string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Broadband technologies' and region = 'Latin America'"
Broadband technologies
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string(188) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Technologies' and market = 'Terrestrial TV technologies' and region = 'Latin America'"
string(164) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and region = 'Latin America' and market = ''"
Infrastructures
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Infrastructures
string(184) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Satellite infrastructure' and region = 'Worldwide'"
Satellite infrastructure
string(186) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Infrastructures' and market = 'Telecom infrastructure' and region = 'Latin America'"
Telecom infrastructure
string(155) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and region = 'Latin America' and market = ''"
Sports
string(405) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}Sports{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' and submodule NOT LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}|{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' ORDER BY module ASC, submodule ASC"
Sports
string(174) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports distribution' and region = 'Latin America'"
string(179) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Sports' and market = 'Sports leagues and teams' and region = 'Latin America'"
string(167) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and region = 'Latin America' and market = ''"
Environmental Data
string(417) "SELECT DISTINCT(submodule) FROM `qttowunitary_posts` WHERE module LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}Environmental Data{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' and submodule NOT LIKE '{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}|{a01a6a6bf4737d02c5543d6f9287029aa826b3f3707eee79ffd106c00c0dcd00}' ORDER BY module ASC, submodule ASC"
Environmental Data
string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Demographic Data' and region = 'Latin America'"
string(183) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Development data' and region = 'Latin America'"
string(180) "SELECT id FROM `qttowunitary_products` WHERE category = 'Market Intelligence Services' and industry = 'Environmental Data' and market = 'Economic data' and region = 'Latin America'"
Related Market Reports
Dataxis market reports provide the most comprehensive data set in terms of market sizes, revenue development and relevant companies within a total of more than 150 countries. We look into the future of TV, Telecom, Media and Digital industries providing the latest trends and tangible subscribers & revenue forecasts. In addition to detailed figures and graphs, it also features geographical comparison and competitive bench marking.
Latest Research
string(28) "online-media-and-advertising"
NULL
