Addressable TV is becoming a topic more and more important for Broadcasters. The revenues that they are generating through advertising have been flat for the past years, due notably to ...
Advertising revenue in television traditionally came from a 30 second spot on a live broadcast and while these spots still generate large revenues, the opportunities in the online space are ...
Until now it seemed impossible, but CreNova Systems has developed the technology to transform Android devices (STBs and TV sets) into hybrids with a simple dongle, and thus also receive ...
In this webinar, we will discuss why solving the experiential problems faced by viewers should be a priority for streaming platforms across MENA. Join Penthera along with Istikana and Eros ...
Pourquoi un business model « as a service » permet à un opérateur d’optimiser ses couts et réduire ses risques ? Comment activer le levier publicitaire pour rentabiliser les ...
We’ve all heard about the booming interest in Android TV. But that’s not the only Google-developed technology that is taking the pay TV industry by storm. What is all the ...
A few weeks ago (on July 14th 2021, to be more precise) Sky Brasil and Technicolor announced a revolutionary new set-top box for the Latin American market. So we thought ...
Extending a traditional Pay TV service to OTT is a challenge. There is a huge complexity in OTT solutions, due to lack of standards, rapidly changing technology, proprietary interfaces and ...
The video market is expanding at an incredible rate. To remain competitive, grow audiences and improve profitability, media companies need 'in-video intelligence' to unlock the value of their video content. AI ...
As on-demand viewing is on the rise, viewers expect a seamless viewing experience for all content, stressing the importance of having EPG correction in place to ensure an improved UX. ...